Email Automation Specialist

We are looking for a highly skilled Email Automation Specialist for a 3–6 month contract with a dynamic client based in Atlanta. This role is built for a marketing operations professional who excels at building, deploying, and optimizing sophisticated lifecycle campaigns and automated workflows. You will take ownership of the technical execution of marketing campaigns, ensuring precise audience targeting and flawless delivery. The ideal candidate must be local to the Atlanta area and comfortable working onsite three days a week, collaborating directly with cross-functional teams.

Key Responsibilities

• Workflow & Campaign Build: Design, build, and launch complex automated nurture tracks, drip campaigns, and transactional email workflows.
• Audience Segmentation: Segment database lists based on demographic, behavioral, and transactional data to ensure highly targeted messaging.
• Quality Assurance: Perform rigorous QA testing on email rendering across multiple devices, browsers, and email clients to ensure responsive design standards.
• Data Integrity & Hygiene: Maintain a clean marketing database, monitoring opt-outs, bounce rates, and ensuring strict compliance with CAN-SPAM regulations.
• A/B Testing & Optimization: Implement continuous testing methodologies for subject lines, content layouts, and call-to-actions to lift open and click-through rates.
• Reporting & Insights: Track and report on key deliverability and engagement metrics, translating data into actionable recommendations for the broader marketing team.

Technical Qualifications

• Experience: 3+ years of dedicated experience in email marketing and marketing automation.
• Platform Expertise: Enterprise-level proficiency in Salesforce Marketing Cloud or Marketo is highly preferred.
• Industry Background: Proven experience supporting campaigns within B2B, Retail, or Manufacturing sectors is strongly preferred.
• Technical Skills: Comfortable making minor HTML/CSS adjustments to email templates to fix formatting or layout issues.
• Data & Analytics: Solid understanding of data relational structures and experience using Google Analytics to track campaign attribution.