Robert Half Marketing and Creative has a cleint looking for a Digital Growth Strategist to guide the digital expansion of a youth mental health initiative. This Long-term Contract position is designed for a strategic marketing specialist who can assess channel performance, uncover audience growth opportunities, and shape data-informed recommendations that strengthen engagement. The role centers on analytics, platform strategy, and advisory support rather than day-to-day posting or content production.
Responsibilities:
- Evaluate current performance across social platforms and deliver a detailed assessment of audience behavior, engagement patterns, and channel effectiveness.
- Build tailored growth plans for Instagram, Facebook, TikTok, and LinkedIn that reflect the needs of youth, parents, schools, and community organizations.
- Define measurable performance indicators and create a practical framework for tracking digital progress over time.
- Research relevant nonprofit, youth-focused, and public health campaigns to identify successful tactics and apply those insights to future strategy.
- Recommend ethical audience engagement approaches, including segmentation methods and community participation opportunities appropriate for youth audiences.
- Provide monthly reporting that translates analytics into clear recommendations, emerging trends, and actionable next steps.
- Advise stakeholders during recurring planning sessions to support campaign direction, content prioritization, and broader digital alignment.
- Outline strategies for boosting visibility through partner collaboration, amplified content, and stronger connections between social channels, website traffic, and search performance.
- Assess opportunities related to Google for Nonprofits and Google Ad Grants and offer strategic guidance on how those tools may support campaign goals.
- Demonstrated success developing organic social growth strategies that improve reach, engagement, and audience participation.
- Hands-on experience analyzing and advising on performance across Instagram, Facebook, TikTok, and LinkedIn.
- Strong background in digital marketing, social media strategy, and growth marketing within mission-driven, educational, public health, or nonprofit environments.
- Ability to interpret analytics and convert data into practical recommendations for channel improvement and audience development.
- Understanding of best practices and considerations involved in engaging youth audiences in a responsible and compliant manner.
- Familiarity with Google Analytics and related measurement tools used to evaluate digital campaign performance.
- Knowledge of Google for Nonprofits and Google Ad Grants is preferred.
- Excellent communication and consulting skills, with the ability to contribute effectively in collaborative strategy discussions.