We are looking for a Marketing Manager to support a long-term contract opportunity in Washington, District of Columbia. This position will lead integrated marketing efforts for an assigned portfolio, shaping campaigns that strengthen brand visibility, expand audience reach, and support organizational goals. The role combines strategy, content development, digital execution, and performance analysis, making it ideal for a marketing specialist who can balance creative thinking with data-driven decision-making.
Responsibilities:
- Lead the planning and execution of multi-channel marketing initiatives for a designated portfolio, ensuring each effort aligns with broader business objectives.
- Create and refine promotional campaigns across digital platforms, including email, web, and social channels, with a focus on driving engagement and measurable results.
- Develop original marketing copy and messaging for a variety of collateral, ensuring consistency in tone, brand standards, and audience relevance.
- Identify target segments by reviewing prior engagement patterns, audience behavior, and demographic insights to improve campaign effectiveness.
- Coordinate timelines, deliverables, and production workflows for active marketing projects to keep initiatives on schedule.
- Provide guidance on visual direction and brand presentation for promotional materials in partnership with internal stakeholders and creative teams.
- Build, launch, and monitor automated marketing programs, while also maintaining and updating webpages as campaign needs evolve.
- Evaluate campaign outcomes through reporting and analytics, share insights with stakeholders, and recommend adjustments to improve future performance.
- Track program metrics, deadlines, expenses, and revenue associated with marketing initiatives, while supporting cross-department promotion of memberships, products, and services.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
- At least 3 years of experience in marketing, including campaign development and execution.
- Equivalent combinations of education and hands-on experience will also be considered.
- Demonstrated background in email campaigns, B2B marketing, digital marketing, campaign planning, and brand awareness initiatives.
- Experience using marketing and content platforms such as HubSpot, Sitecore, or similar tools is preferred.
- Familiarity with association, political, legal, or membership-based organizations is an advantage.
- Strong analytical skills with the ability to interpret campaign performance data and translate findings into actionable recommendations.
- Exposure to fundraising environments or political action committee marketing efforts is preferred.