We are looking for a Field Marketing Specialist to support store-level marketing execution across Atlanta, Georgia and coordinate localized initiatives that strengthen visibility, customer engagement, and membership growth. This on-site role works closely with field leaders and store teams to keep marketing practical, responsive, and easy to activate in daily operations. The position is ideal for someone who enjoys balancing hands-on execution with digital coordination and can translate brand priorities into effective local programs across multiple locations.
Responsibilities:
- Partner with district and site leaders to plan and carry out local marketing efforts that align with store goals and community needs.
- Manage in-store marketing execution by organizing signage, promotional materials, and other customer-facing brand elements across locations.
- Support organic social media activity by coordinating content, highlighting local events, and helping stores maintain a relevant community presence.
- Assist with email and digital marketing initiatives that promote campaigns, reinforce membership value, and drive customer response at the store level.
- Coordinate field activations and promotional events, ensuring materials, timing, and communication are aligned across participating locations.
- Serve as a day-to-day marketing resource for operations teams, helping remove obstacles and providing practical support for local initiatives.
- Track store-level marketing activity and share observations that help improve campaign performance, customer acquisition, and retention efforts.
- Work closely with internal creative and marketing partners to ensure local execution reflects brand standards while meeting field requirements.
- Experience in field marketing, local store marketing, or grassroots promotion within a multi-unit retail or service environment.
- Ability to manage several marketing activities at once while staying organized and attentive to detail.
- Working knowledge of digital marketing channels, including email campaigns and organic social media support.
- Strong communication skills with the ability to collaborate effectively with both store operations and marketing stakeholders.
- Comfortable working on-site in stores and spending significant time in the field to support execution.
- Proficiency with Adobe Creative Cloud or similar design tools to adapt or prepare marketing materials as needed.
- Practical, action-oriented mindset with the ability to solve problems and keep projects moving in a fast-paced setting.