Robert Half's Marketing & Creative client is seeking two Website Content & Story Writers for an onsite contract opportunity in Hadley, MA. This is a full-time contract role (40 hours per week, Monday-Friday, 8:30 AM-4:30 PM) supporting the creation of compelling digital content. This engagement is expected to run through the end of the year. The Website Content & Story Writer will be responsible for researching, writing, editing, and publishing engaging web content that strengthens institutional brand awareness, supports enrollment efforts, and enhances audience engagement across digital channels.
Responsibilities:
- Write and produce engaging web content including feature stories, profiles, articles, news content, blogs, and other digital communications.
- Research, develop, and write student, faculty, alumni, and campus community success stories that showcase the institution's impact and value.
- Conduct interviews to gather information and develop compelling story content.
- Create content that supports brand awareness, prospective student engagement, and enrollment-related initiatives.
- Update and maintain website copy across a variety of institutional web pages, ensuring content remains accurate, relevant, and user-friendly.
- Edit, proofread, and refine content to align with established editorial standards, messaging, and brand guidelines.
- Collaborate with writers, editors, and internal stakeholders to support ongoing content initiatives.
- Upload, manage, and publish content within the Drupal content management system.
- Optimize content for digital audiences, readability, engagement, and overall user experience.
- Manage multiple content assignments simultaneously while meeting deadlines and project timelines.
- Support content planning and editorial efforts across various institutional communications projects.
- Bachelor's degree in Journalism, Communications, English, Marketing, Public Relations, or a related field.
- 3+ years of experience in content writing, editorial, journalism, digital communications, content marketing, or a related discipline.
- Proven experience conducting interviews and developing content for articles, profiles, blogs, or feature stories.
- Exceptional storytelling, writing, and editorial skills with the ability to translate complex topics into engaging content.
- Experience creating content for websites, digital publications, blogs, and online audiences.
- Familiarity with Drupal or similar content management systems.
- Strong editing, proofreading, and quality assurance skills.
- Understanding of digital content best practices, audience engagement strategies, and web writing principles.
- Knowledge of SEO and website content optimization techniques is a plus.
- Ability to work collaboratively within a team environment while independently managing multiple priorities and deadlines.