We are looking for a UI Designer to support the continued growth and enhancement of our ecommerce experience in Laguna Beach, California. This Long-term Contract position is ideal for a hands-on designer who can shape intuitive digital journeys, improve online performance, and turn insights into effective user experiences. The role blends visual design, usability thinking, and commerce-focused problem solving to help create engaging shopping experiences that drive customer satisfaction and business results.
Responsibilities:
- Create wireframes, interactive prototypes, and high-quality interface designs for new pages, features, and site enhancements using Figma or comparable design tools.
- Build and refine a scalable design system that brings consistency to components, typography, color usage, spacing, and imagery across ecommerce properties.
- Design responsive, mobile-first shopping experiences that remain visually strong, easy to use, and performant across devices.
- Improve key customer journeys such as navigation, search, category browsing, product detail pages, cart, and checkout to reduce friction and support conversion growth.
- Conduct usability reviews, gather customer feedback, and apply research findings to strengthen design decisions before and after launch.
- Partner with developers by preparing detailed design documentation, delivering assets, and reviewing implemented work to ensure alignment with the intended user experience.
- Lead testing and optimization efforts across landing pages, merchandising experiences, and site content to improve conversion rate, add-to-cart behavior, and checkout completion.
- Apply on-site SEO and Answer Engine Optimization strategies by improving content structure, metadata, internal linking, schema, and site architecture for stronger discoverability in search and AI-driven platforms.
- Evaluate and implement relevant AI-enabled and ecommerce tools that enhance personalization, product discovery, operational efficiency, and the overall digital customer experience.
- Use analytics, heatmaps, and behavioral data to identify opportunities, prioritize enhancements, and collaborate with creative, marketing, product, and merchandising teams on high-impact improvements.
- Demonstrated experience in UI design, UX design, and ecommerce-focused digital experiences.
- Proficiency with Figma and familiarity with wireframing, prototyping, and high-fidelity visual design workflows.
- Working knowledge of Adobe XD or similar interface design applications.
- Strong understanding of conversion-centered design principles for ecommerce websites and customer journey optimization.
- Experience with on-site SEO practices, including metadata, internal linking, structured content, and technical site organization.
- Familiarity with Answer Engine Optimization (AEO) and strategies that improve visibility across AI-powered search and discovery tools.
- Ability to interpret analytics, user behavior data, and testing results to guide design and optimization decisions.
- Strong communication and collaboration skills with the ability to work closely with cross-functional teams and external development partners when needed.