We are looking for a Client Relationship and Marketing Manager to strengthen client partnerships and lead marketing initiatives that support growth for an excellent law firm in Irvine, California. This role blends relationship management, business development coordination, and brand promotion to help deepen client engagement and expand market presence. The ideal candidate brings a thoughtful communication style, strong organizational skills, and experience working in a detail-focused services environment.
Responsibilities:
- Build and maintain strong relationships with clients by serving as a consistent point of contact and anticipating service needs beyond active engagements.
- Partner with attorneys and internal stakeholders to connect client priorities with appropriate firm resources and service offerings.
- Support business growth efforts by contributing to proposals, preparing pitch materials, and identifying opportunities to introduce additional practice areas.
- Keep client and prospect information current in the firm's CRM, including contact details, preferences, engagement history, and account activity.
- Gather client feedback through surveys and follow-up discussions, then translate findings into recommendations for leadership and account teams.
- Monitor client account trends, referral activity, and revenue performance to provide reporting that informs strategic decision-making.
- Coordinate external communications such as newsletters, announcements, surveys, and promotional campaigns for current, former, and prospective clients.
- Enhance brand visibility by helping manage marketing materials, website content, online listings, sponsorships, and event-related outreach.
- Organize speaking opportunities, seminars, conferences, and continuing education events that showcase attorney experience and strengthen market presence.
- Assist with recruiting efforts by supporting the identification, evaluation, and placement of candidates with relevant experience for open roles.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; an advanced degree is a plus.
- At least 3–5 years of experience in client relationship management, marketing, or business development, ideally within a law firm or services setting.
- Understanding of the legal industry, including client service expectations, business structures, and common legal or financial terminology.
- Hands-on experience with CRM platforms such as Clio or similar systems, along with proficiency in Microsoft Word, Excel, and PowerPoint.
- Demonstrated ability to manage client communications, marketing campaigns, and cross-functional projects with strong attention to detail.
- Knowledge of digital marketing, email campaigns, B2B outreach, and brand development strategies.
- Strong written and verbal communication skills, with the ability to present insights clearly and build trust with internal and external stakeholders.