We are looking for a Marketing Manager to lead demand generation and elevate market visibility for a growing B2B technology company in Plymouth, Minnesota. This role combines strategic planning with hands-on execution, working closely with sales, product, and leadership teams to build campaigns that strengthen pipeline performance and market presence. The ideal candidate brings strong business storytelling, digital marketing expertise, and a data-focused mindset to support growth across industrial and technical audiences.
Responsibilities:
- Develop and execute integrated marketing initiatives that increase lead generation, strengthen brand recognition, and contribute to revenue growth.
- Produce a wide range of marketing assets, including customer stories, product materials, presentation content, and website messaging tailored to technical and industrial buyers.
- Oversee marketing automation workflows, audience targeting, lead routing, and platform connectivity to improve campaign efficiency and follow-up.
- Measure campaign and channel performance through dashboards and reporting tools, then translate findings into practical recommendations for optimization.
- Partner with sales and product teams to align messaging, support go-to-market efforts, and equip customer-facing teams with effective collateral.
- Coordinate participation in trade shows, webinars, and industry events while supporting broader sales enablement programs.
- Apply AI-enabled tools and emerging technologies to streamline execution, enhance productivity, and improve overall marketing impact.
- Manage day-to-day marketing activities in an onsite environment in Plymouth, Minnesota, while contributing to cross-functional priorities and strategic initiatives.
- At least 3 years of experience in hands-on B2B marketing roles.
- Proven success running digital campaigns that generate relevant opportunities and support sales objectives.
- Working knowledge of CRM and marketing automation platforms such as Salesforce, Pardot, HubSpot, Marketo, or similar tools.
- Strong writing and content development skills with the ability to turn complex technical information into clear, business-oriented messaging.
- Demonstrated ability to manage multiple projects effectively in a fast-moving, collaborative setting.
- Comfort using analytics and performance data to evaluate results and guide marketing decisions.
- Experience in manufacturing, industrial technology, automation, enterprise software, or another technical B2B sector is preferred.
- Familiarity with account-based marketing, website content updates, design assets, or video production is a plus.