We are looking for an experienced Sr. Brand Manager to shape and elevate our brand presence in Doral, Florida. This role will guide brand positioning, lead high-impact marketing initiatives, and ensure every customer touchpoint reflects a clear and compelling story. The ideal candidate brings strong creative judgment, digital marketing expertise, and a data-informed approach to growing audience engagement and commercial performance.
Responsibilities:
- Define and advance the brand’s voice, market position, and messaging framework to support business goals and connect with key consumer audiences.
- Direct the development and rollout of cross-channel marketing efforts, including product introductions and promotional campaigns across social, paid, ecommerce, and digital channels.
- Lead organic social media strategy for platforms such as Instagram, TikTok, Facebook, and YouTube, with a focus on increasing visibility, interaction, and measurable outcomes.
- Drive social commerce expansion by identifying opportunities across TikTok Shop, Amazon, and emerging platforms, while managing influencer collaborations, affiliate relationships, and live-selling activations.
- Supervise and coach internal creative talent and external partners, ensuring high-quality execution across copy, design, and content production.
- Partner with performance and lifecycle marketing teams to test, refine, and improve creative assets using insights tied to acquisition, conversion, retention, and revenue.
- Build and improve operational processes for creative development, editorial planning, content production, and approvals to maintain consistency and speed.
- Analyze audience trends and customer segments to uncover growth opportunities and create culturally relevant campaigns for diverse markets.
- At least 5 years of experience in brand marketing, creative strategy, content development, or growth-focused marketing within ecommerce, consumer products, health and wellness, or related sectors.
- Demonstrated success building integrated campaigns and brand initiatives that produce measurable business impact.
- Strong knowledge of organic social media, content planning, brand storytelling, and digital marketing strategy.
- Experience leading creative professionals and coordinating work across designers, writers, content creators, and agency partners.
- Working familiarity with social commerce channels, influencer partnerships, affiliate marketing, and online marketplaces such as Amazon and TikTok Shop.
- Solid understanding of campaign measurement, performance marketing concepts, and creative optimization based on analytics.
- Excellent organizational skills with the ability to manage multiple priorities in a fast-moving environment.
- Fluency in both English and Spanish, along with a strong understanding of the U.S. Hispanic consumer audience.