Performance Marketing Manager

We are looking for a Performance Marketing Manager to lead paid customer acquisition efforts in North Miami Beach, Florida. This role will focus on strengthening campaign performance across major digital channels, improving lead generation efficiency, and supporting scalable growth through data-driven marketing decisions. The ideal candidate will combine hands-on expertise in paid media with strong analytical skills and a practical approach to testing, optimization, and conversion improvement.

Responsibilities:

• Lead paid acquisition initiatives across key digital advertising platforms, with a strong focus on search and social media campaigns.
• Review current campaign performance and identify actionable opportunities to increase lead volume, improve quality, and lower acquisition costs.
• Build a roadmap to bring paid media execution in-house over time while assessing and enhancing the work of the external agency partner.
• Oversee budget allocation, audience strategy, bidding approaches, keyword planning, and ongoing campaign refinements to support efficient growth.
• Experiment with new advertising channels, creative approaches, and campaign formats to uncover additional sources of demand.
• Partner with internal stakeholders to improve landing page effectiveness, lead nurturing flows, and overall conversion performance.
• Monitor attribution, tracking, and marketing analytics to ensure accurate reporting and informed decision-making.
• Provide oversight for search engine optimization efforts as a secondary priority and recommend external support when appropriate.
• Proven experience managing digital acquisition programs with a strong emphasis on paid search and paid social.
• Hands-on knowledge of Google Ads, Meta advertising, and performance reporting tools such as Google Analytics.
• Ability to interpret campaign data, measure channel effectiveness, and turn insights into practical optimization plans.
• Experience managing advertising budgets in a growth-focused environment while balancing scale with cost efficiency.
• Familiarity with email marketing or automated lead follow-up strategies that support conversion improvement.
• Strong understanding of testing methodologies for ad creative, audience targeting, and landing page performance.
• Excellent communication and organizational skills with the ability to manage priorities across multiple initiatives.