Digital Product Manager, Testing & Insights Role Overview The Digital Product Manager, Testing & Insights leads the strategy and execution of analytics, customer insights, and experimentation across the digital and eCommerce ecosystem. This role transforms data into decisive action - optimizing customer journeys, accelerating conversion, and driving measurable business outcomes. As a key driver of a test-and-learn culture, this role ensures that digital investments are guided by evidence, continuously refined through experimentation, and aligned to revenue and customer experience goals.
Key Responsibilities
Analytics & Performance Management
- Own the digital analytics strategy and measurement framework across web and mobile
- Define and operationalize KPIs tied to business outcomes (conversion, revenue per visitor, AOV, funnel efficiency, retention)
- Ensure data integrity through scalable tagging, tracking, and governance practices
- Deliver actionable dashboards and performance insights that inform product and commercial decisions Customer Insights & Journey Optimization
- Translate behavioral and performance data into prioritized opportunities to improve the customer journey
- Identify and quantify friction points across key funnels (discovery, product, cart, checkout)
- Lead deep-dive analyses on segmentation, lifecycle behavior, and engagement trends
- Influence roadmap decisions by connecting customer insight to measurable business impact Usability Testing & Customer Validation
- Lead end-to-end usability testing programs aligned to critical journeys
- Design research plans, develop test scripts, and synthesize findings into actions
- Validate UX, features, and flows pre- and post-launch
- Embed continuous customer feedback loops into development Experimentation & Conversion Optimization
- Own and prioritize the experimentation roadmap aligned to conversion and revenue
- Develop hypothesis-driven testing strategies
- Execute A/B and multivariate tests end-to-end
- Translate results into scalable improvements
- Drive adoption of experimentation across teams Cross-Functional Leadership
- Partner with Product, UX, Engineering, and Marketing
- Align insights and testing outputs to roadmaps and growth initiatives
- Influence stakeholders through data-driven storytelling
Qualifications
- 4–7+ years in digital analytics, product, eCommerce, or digital marketing
- Proven experience driving measurable outcomes through analytics and experimentation
- Experience with analytics platforms (Google Analytics, Adobe Analytics)
- Experience with experimentation tools (Optimizely, VWO, Adobe Target)
- Strong analytical and communication skills
- Experience in cross-functional agile environments