The Marketing Automation Manager is responsible for developing, managing, and optimizing marketing automation programs that support lead generation, customer engagement, and revenue growth. This role partners closely with marketing, sales, and other cross-functional teams to build effective campaigns, improve marketing processes, and leverage data to drive performance.
Key Responsibilities
- Develop and manage automated marketing campaigns, workflows, and lead-nurturing programs.
- Build and maintain email campaigns, customer journeys, segmentation, and personalization strategies.
- Manage marketing automation platforms and ensure data, integrations, and workflows function effectively.
- Partner with Marketing and Sales teams to support lead generation, lead scoring, qualification, and lifecycle management.
- Monitor campaign performance and provide reporting and insights on key metrics such as engagement, conversion, pipeline, and ROI.
- Conduct testing and optimization of emails, workflows, landing pages, forms, and other campaign elements.
- Maintain data quality, audience segmentation, and marketing database processes.
- Collaborate with content, creative, digital, and analytics teams to execute integrated campaigns.
- Identify opportunities to improve marketing processes through automation, personalization, and technology.
- Stay current on marketing automation trends, best practices, and emerging technologies.
- 3+ years of experience in marketing automation, digital marketing, CRM, or a related field.
- Experience with a marketing automation or CRM platform such as HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, or similar.
- Strong understanding of email marketing, lead nurturing, segmentation, and customer lifecycle management.
- Experience with campaign reporting, analytics, and performance optimization.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
- Ability to collaborate effectively with cross-functional teams.
- Strong attention to detail and problem-solving skills.
Preferred Skills
- Experience with HTML/CSS for email or landing-page development.
- Knowledge of CRM integrations and marketing technology systems.
- Experience with A/B testing and conversion optimization.
- Familiarity with lead scoring, attribution, and marketing funnel an