Robert Half is actively partnering with an Austin-based client to identify an Email Marketing Specialist (contract). In this role, you will support the execution, optimization, and reporting of email marketing campaigns across multiple audiences and business initiatives. This role will partner with Marketing, Operations, and cross-functional teams to deliver engaging email communications, improve campaign performance, and ensure best practices are followed throughout the campaign lifecycle. This role is onsite in Austin, Tx.
Key Responsibilities:
- Coordinate the execution of email marketing campaigns, including audience segmentation, content setup, testing, scheduling, and deployment
- Collaborate with marketing, creative, operations, and technology teams to ensure campaign alignment and consistency
- Create, update, and maintain email templates, landing pages, audience segments, and subscription preferences
- Monitor campaign performance and assist with reporting, analysis, and recommendations for improvement
- Support A/B testing initiatives to improve engagement, conversion rates, and overall campaign effectiveness
- Perform quality assurance reviews on email content, links, landing pages, and tracking parameters prior to launch
- Assist with list management, audience hygiene, and deliverability best practices
- Maintain campaign documentation, processes, and workflow procedures
- Stay informed on email marketing trends, platform enhancements, and industry best practices
- Identify opportunities to improve campaign execution, automation, and operational efficiency
- Support special projects and additional marketing initiatives as needed
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred
- 3+ years of experience in email marketing, digital marketing, marketing operations, or a related role
- Experience working with email marketing and marketing automation platforms
- Familiarity with audience segmentation, campaign workflows, and automated customer journeys
- Basic understanding of HTML, email design principles, and responsive email best practices
- Experience supporting campaign testing, optimization, and performance analysis
- Strong attention to detail and ability to manage multiple projects simultaneously
- Experience with campaign reporting, analytics, and performance measurement
- Understanding of email deliverability, list management, and data quality best practices
- Excellent written and verbal communication skills
- Strong organizational and problem-solving abilities
- Ability to work effectively in a collaborative, fast-paced environment
Contract Benefit Offerings:
- Healthcare (medical, dental, and vision plans)
- 401(k) and retirement plans
- Commuter benefits
- Employee and vendor discounts
- Employee Assistance Program (EAP)
- And many more!