Digital Strategist - 20 hours a week, ASAP, 3+ Months!
Responsibilities:
- Oversee paid media activity across platforms such as Google Ads, Performance Max, metasearch, display, and paid social to drive measurable business outcomes for corporate clients.
- Monitor campaign delivery and performance trends, then adjust targeting, bidding, budget allocation, and messaging to improve conversions and return on ad spend.
- Translate campaign data into clear, client-ready insights that demonstrate performance, explain value, and support next-step recommendations.
- Work closely with Account Managers to strengthen client partnerships and align digital strategy with customer goals and expectations.
- Implement updates to ads, creative assets, and campaign settings as needed to maintain relevance and improve results.
- Prepare annual and on-demand budget guidance for clients based on historical performance, market conditions, and growth opportunities.
- Maintain accurate sales and account information in Salesforce, including opportunities, quotes, contracts, and related customer records.
- Contribute to recurring business review meetings by presenting results, strategic insights, and recommendations for future campaign direction.
- Coordinate with platform representatives, including Google partners, to identify optimization opportunities and apply channel-specific best practices.
Digital Strategist - 20 hours a week, ASAP, 3+ Months!
- Several years of practical experience managing performance-focused paid media campaigns, with strong expertise in Google Ads.
- Hands-on knowledge of additional digital advertising channels such as Performance Max, Meta paid social, metasearch, or display media.
- Proven ability to work directly with clients, communicate campaign performance effectively, and present strategic recommendations with confidence.
- Strong analytical skills with the ability to assess marketing data, identify trends, and make informed optimization decisions.
- Experience using tools such as Google Ads, Meta Ads Manager, Salesforce, Google Analytics, and Microsoft Office applications.
- Familiarity with hospitality marketing, hotel customer acquisition, or related travel industry campaigns is highly valuable.
- Ability to manage multiple priorities independently in a remote work environment while maintaining responsiveness during standard business hours.