Position Overview We are seeking an experienced Salesforce Marketing Cloud Automation Specialist or Manager to support the development, execution, and optimization of automated marketing campaigns and customer lifecycle programs. This professional will leverage Salesforce Marketing Cloud to build personalized customer journeys, manage audience segmentation, automate communications, and drive measurable engagement and business results. The ideal candidate has strong hands-on experience within Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, and data management. Depending on the engagement, this individual may focus on day-to-day campaign execution, platform administration, automation development, or strategic oversight of marketing automation initiatives.
Key Responsibilities
- Develop, execute, and optimize automated marketing campaigns using Salesforce Marketing Cloud.
- Build and manage customer journeys, workflows, and triggered communications using Journey Builder.
- Create and maintain automated processes, scheduled campaigns, and data workflows using Automation Studio.
- Develop, test, and deploy personalized email campaigns through Email Studio.
- Manage audience segmentation, subscriber data, data extensions, and contact management.
- Write and optimize SQL queries to support audience segmentation, data selection, and campaign automation.
- Use AMPscript and dynamic content to create personalized, data-driven customer experiences.
- Manage email campaign deployment, testing, quality assurance, and troubleshooting.
- Monitor campaign performance, deliverability, engagement, and conversion metrics.
- Build reports and dashboards to evaluate campaign effectiveness and identify optimization opportunities.
- Partner with marketing, sales, analytics, and technical teams to improve customer data, integrations, and marketing processes.
- Support Salesforce Marketing Cloud implementations, platform enhancements, integrations, and migrations.
Required Qualifications & Skills
- Previous experience in marketing automation, email marketing, CRM, or marketing operations.
- Hands-on experience with Salesforce Marketing Cloud (SFMC).
- Strong working knowledge of Journey Builder, Automation Studio, and Email Studio.
- Experience building automated customer journeys, triggered campaigns, and email workflows.
- Knowledge of data extensions, subscriber management, audience segmentation, and contact data.
- Experience writing SQL queries for data segmentation and marketing automation.
- Understanding of email campaign development, testing, deployment, and performance optimization.
- Strong analytical, troubleshooting, and problem-solving skills.
- Ability to manage multiple campaigns, projects, and deadlines.
- Excellent communication and cross-functional collaboration skills.
Preferred Qualifications
- Experience with AMPscript, SSJS (Server-Side JavaScript), and dynamic content personalization.
- Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator certification.
- Experience with Marketing Cloud Connect and Salesforce Sales Cloud or Service Cloud integrations.
- Knowledge of APIs, data integrations, and data synchronization.
- Experience with deliverability, sender authentication, and email compliance best practices.
- Familiarity with Marketing Cloud Intelligence (formerly Datorama) or other marketing analytics tools.
- Experience supporting SFMC implementations, platform migrations, or complex automation
