Robert Half Marketing and Creative is working with an agency client looking for a Programmatic Media Trader to drive digital campaign delivery and performance for clients in Denver, Colorado. This position suits a data-minded marketing specialist who can manage programmatic activity across display, video, and audio while building strong client relationships. The ideal candidate is comfortable working directly in self-serve platforms, translating campaign data into recommendations, and collaborating with internal teams to support broader media objectives.
Responsibilities:
- Oversee end-to-end programmatic campaign execution across client portfolios, from initial setup and trafficking through ongoing refinement and final reporting.
- Develop deep working knowledge of demand-side platforms, ad formats, audience capabilities, inventory options, and platform-specific strengths to inform campaign strategy.
- Conduct quality assurance checks, resolve delivery or tracking issues, and ensure media launches accurately and according to schedule.
- Review live campaign results regularly and make data-informed adjustments to improve performance against client goals and efficiency targets.
- Track spend across daily, weekly, monthly, and quarterly pacing windows to maintain budget control and maximize return on investment.
- Interpret reporting trends, uncover performance drivers, and present practical recommendations to both clients and internal stakeholders.
- Lead recurring client meetings to explain campaign outcomes, discuss optimization priorities, and align on next steps.
- Collaborate with Search, Social, Analytics, and Creative teams to connect programmatic efforts with integrated marketing plans.
- Recommend new testing ideas, growth opportunities, and upsell strategies through audience experimentation, creative variations, and platform features.
- Support new client onboarding activities such as account configuration, tracking setup, audience creation, billing coordination, and launch readiness checks.
- At least 1 year of hands-on experience in programmatic media, including direct client interaction.
- Demonstrated ability to manage large-scale media investments, including budgets totaling $1MM or more per month.
- Practical experience with campaign setup, trafficking, optimization, and reporting within programmatic advertising platforms.
- Working knowledge of ad-serving tools, with Campaign Manager 360 experience considered an advantage.
- Proven success improving campaigns against performance metrics such as conversion efficiency, engagement, reach, or other client-defined KPIs.
- Familiarity with advanced audience and targeting methods, including remarketing, contextual targeting, retargeting, affinity segments, and lookalike strategies.
- Strong proficiency in Excel, PowerPoint, analytics platforms, and data interpretation for performance analysis.
- Excellent communication, organization, and multitasking skills, with the ability to thrive in a fast-paced client-facing environment.