Job Description
A leading subscription-based consumer brand is seeking a Media Account Manager to connect strategy and execution across complex acquisition marketing initiatives. This role will sit at the intersection of Media, MarTech, Analytics & Measurement, GTM, Creative, and agency partners, helping connect the dots across audiences, channels, technology, activation, and measurement. The ideal candidate has strong media experience and understands how the pieces come together, while bringing the structure and accountability needed to move programs from strategy through execution and optimization.
Skills and Requirements
- 6+ years of experience across Media, Performance Marketing, Media Operations, or integrated marketing
- Strong understanding of the end-to-end media lifecycle, from strategy and audience planning through activation, optimization, and measurement
- Experience connecting work across Media, MarTech, Analytics/Measurement, GTM, Creative, and agency teams
- Strong knowledge of acquisition channels including Paid Search, Paid Social, Programmatic, TV / OTT / CTV, Email, Direct Mail, and Affiliate
- Understanding of audience segmentation, first-party data, adtech/MarTech, attribution, incrementality, and MMM
- Ability to translate strategy into clear workstreams, dependencies, decisions, and owners, while understanding the substance behind the work
- Strong stakeholder and agency-management skills with the ability to drive alignment and accountability in a fast-paced environment
- Highly organized, proactive, strategic, and comfortable operating across both strategy and execution
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.