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The House of Cannabis (THC NYC), is an important NYC destination attraction that has the potential to revolutionize the world of cannabis. We aim to provide our guests with a multi-floor, multi-room and multi-sensory experience that educates them on the history, intricacies, and social impacts of the plant. With the legalization of cannabis in over 21 states and the growing campaign to end the stigma around cannabis, now is the perfect time to join our team and help create a safe, educational, and fun journey for our guests.
Marketing Manager Job Summary:
The Marketing Manager will develop and execute marketing initiatives, programs, and campaigns, and manage in house resources as well as external vendors in service of THC’s key performance indicators (KPIs) for all events, promotions and sponsorships across THC
Duties/Responsibilities:
- Work with internal team to be the marketing epicenter and support forall revenue-generating activities, and promotional campaigns.
- Work with management to align strategy to key revenue drivers, including programs events, sponsorships, and partnerships.
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- Direct, coordinate to drive campaigns and directives that move prospects through the marketing funnel and convert them from awareness to sale.
- Oversee the company’s branding and segmentation efforts including: content creation and strategy for advertisements, graphic design events, pay- per-click campaigns, lead generation campaigns, social media, OOH, SEM, Display, etc.
- Manage and coordinate with outside vendors and media/social media, PR, groups, including Tourism & OTA agencies on a regular basis and ensure deliverables are being met.
- Identify and engage in promotional partnerships, ventures, affiliation opportunities. Work with partners to conceive compelling brand content and live activations that act as a promotional tool to drive KPIs for THC NYC.
- Oversee email marketing platform and website. Work with platform support to create segmentation and drip campaigns to convert awareness that drive conversion to revenue opportunities.
- Evaluate the effectiveness of marketing campaigns for ROI, confer with business operations leaders on customer satisfaction, feedback and sales projections.
- Ensure that communications channels are maintained, optimized and updated to reflect current events, offerings and announcements on an ongoing basis.
- Use market research to inform and test content, and capture key metrics and lists for on-going dialogue with the market. Maintain knowledge of industry trends, initiatives and pricing to ensure competitive experience offering.
- Manage internal marketing services support team, negotiate contracts and track results.
- Performs other duties as assigned.
Required Skills/Abilities:
- Strategic thinker with excellent business management skills, to track metrics in support of organizational goals.
- Excellent verbal and written communication as well as interpersonal and service orientation
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Ability to create, implement, and monitor budgets.
- Thorough understanding of marketing and sales methods used to promote, display, and sell products and services.
- Proficient with Microsoft Office Suite or related software.
- Team player with high EQ
Education and Experience:
- Bachelors degree in Business, Marketing or related field required; Masters degree preferred.
At least five years of experience in a related fie