We are looking for a strategic Digital Marketing Manager to guide brand growth and customer engagement for a manufacturing organization in Eagan, Minnesota. This position will shape integrated marketing programs that connect retail, ecommerce, and direct-to-consumer audiences while strengthening overall market presence. The ideal candidate brings strong leadership in brand development, campaign execution, and performance-driven digital marketing, along with the ability to collaborate across teams and translate business goals into effective marketing initiatives.
Responsibilities:
- Direct brand planning and market positioning across product categories and customer touchpoints to ensure a consistent and compelling presence.
- Build and execute multi-channel marketing programs that support awareness, engagement, and revenue objectives across online and offline environments.
- Lead launch planning for new products, coordinating messaging, channel strategy, and execution for retail, ecommerce, and direct sales pathways.
- Manage campaigns across paid, owned, earned, and social channels, refining tactics to improve reach, response, and conversion.
- Partner with sales and internal stakeholders to create shopper-focused initiatives that strengthen customer relationships and support business growth.
- Oversee digital efforts such as email campaigns, paid social, Google Ads, website promotion, and customer acquisition programs to expand demand and online sales.
- Guide content development across formats including web copy, social posts, visual assets, product education materials, and campaign storytelling.
- Supervise external partners and internal marketing resources while keeping projects aligned with timelines, budgets, and brand standards.
- Analyze campaign performance, engagement trends, and key marketing metrics using tools such as Google Analytics to inform optimization and investment decisions.
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline.
- 8 plus years of progressive experience in marketing leadership with emphasis on brand strategy and digital execution.
- Demonstrated success leading integrated campaigns that support ecommerce, direct-to-consumer, and retail marketing goals.
- Strong knowledge of digital marketing channels, including email marketing, paid social, Google Ads, and web analytics.
- Experience launching products and managing cross-functional initiatives involving sales, product, and operational teams.
- Ability to oversee agencies, freelancers, and internal contributors while managing budgets and performance expectations.
- Proficiency with Microsoft Office, social media management platforms, and marketing reporting tools such as Google Analytics.
- Background in consumer-oriented industries such as manufacturing, retail, outdoor, lifestyle, hardware, pet, or related markets is preferred.