We are looking for a Marketing Specialist to help shape and expand the market presence of a growing commercial litigation firm in Coral Gables, Florida. This role combines strategic marketing, business development support, digital visibility, and hands-on coordination across a wide range of initiatives. The ideal candidate will be comfortable working directly with attorneys and external partners while building scalable programs that strengthen brand awareness and support continued growth.
Responsibilities:
- Develop and carry out integrated marketing initiatives that support the firm’s growth goals and elevate its presence in the services market.
- Strengthen the firm’s brand identity by refining messaging, coordinating content creation, and managing distribution across websites, social platforms, directories, and targeted advertising channels.
- Partner with attorneys to create practical networking and business development plans that generate relationship-building opportunities, client meetings, and new matters.
- Design repeatable processes and supporting tools that expand business development participation across attorneys at different career stages while reducing reliance on manual activity tracking.
- Lead efforts to improve the firm’s visibility in AI-driven and digital search environments by working with web partners on content enhancements and maintaining an ongoing optimization plan.
- Identify relevant conferences, industry events, continuing education opportunities, and directory placements, then secure attorney engagement aligned with the firm’s marketing priorities.
- Coordinate responses to client RFPs by organizing submissions, drafting initial content for attorney review, finalizing materials, and monitoring progress through completion.
- Manage selected marketing operations and administrative projects such as CLE reporting support, client gifting coordination, branded materials, event logistics, and communication standardization across staff.
- Collaborate with outside vendors and internal stakeholders to keep marketing projects moving efficiently and ensure consistent execution across multiple channels.
- 3+ years of experience in marketing, digital marketing, or business development, ideally within a services environment.
- Demonstrated ability to manage campaigns, content, and marketing activities across digital and traditional channels.
- Experience supporting brand messaging, communications planning, and audience-focused content development.
- Strong organizational skills with the ability to oversee multiple projects, deadlines, and stakeholders at the same time.
- Confidence working with senior staff and translating business goals into practical marketing and networking initiatives.
- Familiarity with email campaigns, digital marketing tools, and performance-oriented marketing execution.
- Proficiency with Adobe Creative Cloud and other common marketing software platforms.
- Excellent written and verbal communication skills, including the ability to draft effective client-facing and proposal materials.