We are looking for a digitally savvy, detail-oriented marketing specialist to support product messaging, launch readiness, and customer engagement initiatives for a B2B environment in Tennessee. This long-term contract position is ideal for someone who can combine strong writing skills, project coordination, and hands-on use of AI and marketing automation tools to move work forward efficiently. The role will partner with cross-functional teams to turn complex product information into clear content that supports launches, education, and ongoing customer communication.
Responsibilities:
- Partner with product managers, launch stakeholders, and business teams to build marketing materials that support B2B product introductions and promotions.
- Convert technical details into clear, customer-oriented messaging for product pages, sales enablement materials, digital content, and supporting communications.
- Prepare launch assets across multiple channels, including e-commerce content, visual support elements, and distributor-facing or direct customer materials.
- Plan and manage several marketing assignments at once while maintaining schedules, priorities, and key deliverables from kickoff through completion.
- Oversee content calendars and launch timelines, providing regular updates, identifying risks early, and helping teams stay on track.
- Create onboarding resources, educational materials, and engagement content that help customers understand product value, capabilities, and service offerings.
- Contribute to webinars, training initiatives, product update communications, and other lifecycle marketing activities that strengthen customer engagement.
- Use AI platforms such as Claude, ChatGPT, and related tools to accelerate content creation while ensuring all outputs remain aligned with brand standards.
- Support campaign planning and automated customer communication strategies through Salesforce Marketing Cloud or similar platforms, including segmentation and nurture-focused outreach.
- Experience managing marketing projects independently while balancing multiple deadlines and priorities.
- Demonstrated ability to use generative AI tools to produce and improve marketing content and workflow efficiency.
- Working knowledge of Salesforce Marketing Cloud or another marketing automation platform such as HubSpot, Marketo, Pardot, or Eloqua.
- Understanding of automated marketing concepts, including audience segmentation, nurture programs, customer journeys, and triggered communications.
- Strong writing and editing skills, with the ability to turn technical information into accessible customer-facing content.
- Solid technical aptitude and the ability to learn new products, systems, and digital tools quickly.
- Background collaborating with cross-functional teams on campaigns, product launches, content schedules, or related marketing initiatives.
- Self-directed, organized, and proactive approach to managing work in a fast-paced environment.