Archived listing. The details below describe a past opening.
We are looking for a Digital Marketing Specialist to support a growing brand through engaging online content, website management, and multi-channel campaign execution. This Contract position is based in San Diego, California, and focuses on strengthening digital visibility, expanding social media reach, and maintaining a consistent brand presence across customer-facing platforms. The ideal candidate brings hands-on experience with Shopify, social media publishing, content creation, and performance tracking to help deliver effective marketing initiatives.
Responsibilities:
- Oversee day-to-day updates to the company website in Shopify, including refreshing content, building landing pages, and improving the overall user experience.
- Apply foundational search optimization practices to web content to improve discoverability and support site performance.
- Produce marketing assets such as photos, videos, and written copy for digital campaigns and social media use.
- Manage the social media content calendar and publish posts across Instagram, X, Facebook, and TikTok, with a focus on increasing visibility on TikTok.
- Track social media metrics and identify opportunities to improve audience engagement, reach, and brand recognition.
- Contribute to the development and rollout of coordinated marketing efforts spanning digital, social, and print channels.
- Assist with direct mail initiatives by helping prepare promotional pieces, coordinating mailers, and supporting distribution activities.
- Collaborate with cross-functional teams to create content for events, exhibitions, programs, and other company priorities.
- Maintain clear and consistent brand voice and visual presentation across all marketing materials and platforms.
- Experience in digital marketing with practical knowledge of content development, campaign coordination, and channel management.
- Proficiency with Shopify for website maintenance, content publishing, and page updates.
- Working knowledge of Google Ads, Google AdWords, and Google Analytics for campaign support and performance measurement.
- Hands-on experience managing social media platforms, content calendars, and community-facing brand activity.
- Ability to create social media content, including graphics, written copy, photo assets, and short-form video.
- Familiarity with email campaigns and direct mail support within broader marketing programs.
- Understanding of current social media trends and how to adapt content strategies for different audiences and platforms.