Archived listing. The details below describe a past opening.
Required Skills & Experience
Required Skills
- Strong hands-on experience with Adobe Target
- Strong experience with Adobe Launch / Adobe Data Collection Tags
- Experience with Adobe Analytics
- Strong JavaScript, HTML and CSS
- Experience implementing A/B testing, multivariate testing, personalization and audience segmentation
- Experience integrating Target with web applications and Adobe Experience Cloud solutions
- Understanding of data layers, tagging and analytics tracking
- Strong troubleshooting and debugging skills
- Ability to work effectively with business, analytics, marketing and engineering stakeholders
Nice to Have Skills & Experience
Preferred
- Experience with Adobe Experience Platform Web SDK / Alloy.js
- Adobe Target APIs/SDKs experience
- Experience with React or other modern front-end frameworks
- Experience with enterprise-scale websites
- Familiarity with personalization and experimentation architecture
Job Description
We are looking for an experienced Adobe Launch / Adobe Target Developer to support implementation, personalization, experimentation, and analytics across our digital experiences. The ideal candidate will have strong hands-on experience with Adobe Target, Adobe Data Collection/Launch, Adobe Analytics, JavaScript, and modern web technologies. Adobe now refers to Adobe Experience Platform Launch client-side capabilities as Tags, while Target implementations can use Adobe Experience Platform Web SDK or Target's at.js library
Key Responsibilities
- Design and implement A/B and multivariate testing using Adobe Target.
- Build personalized experiences using Adobe Target, including audience segmentation, Recommendations, and Automated Personalization
- Configure and manage Adobe Launch / Adobe Data Collection Tags, including rules, extensions, and data elements.
- Integrate Adobe Target with Adobe Analytics and Adobe Launch/Data Collection. This aligns with both your previous Target Developer requirements and current industry implementations.
- Implement and maintain Target using Adobe Experience Platform Web SDK / Alloy.js and/or at.js.
- Develop supporting solutions using JavaScript, HTML and CSS.
- Troubleshoot tagging, tracking, personalization, and Target implementation issues.
- Validate implementations using browser/network debugging and Adobe debugging tools.
- Partner with product, marketing, analytics, UX, and engineering teams to translate experimentation and personalization requirements into technical implementations.
- Monitor experiment performance and use analytics insights to optimize digital experiences