Archived listing. The details below describe a past opening.
We are looking for a Marketing Automation Specialist to support a non-profit organization in Eden Prairie, Minnesota through a Contract assignment. This role focuses on building and optimizing HubSpot-driven campaigns that strengthen audience engagement, improve communication workflows, and support broader marketing goals. The ideal candidate brings hands-on marketing automation experience, strong attention to detail, and the ability to translate campaign needs into effective digital execution.
Responsibilities:
- Develop, launch, and refine automated marketing campaigns in HubSpot to improve outreach effectiveness and audience engagement.
- Manage email marketing workflows, segmentation strategies, and lead nurturing activities that align with organizational objectives.
- Maintain marketing automation assets, including forms, lists, templates, and campaign tracking elements, to ensure accuracy and consistency.
- Monitor campaign performance, interpret engagement data, and recommend adjustments that enhance results across digital initiatives.
- Partner with internal stakeholders to understand communication goals and convert them into scalable automation solutions.
- Support platform administration tasks within HubSpot, including data hygiene, contact organization, and process documentation.
- Help implement operational updates within the marketing automation environment when changes to systems or workflows affect campaign execution.
- Hands-on experience using HubSpot for campaign execution, workflow creation, and marketing automation management.
- Demonstrated ability to build and manage email campaigns, audience segmentation, and automated communication journeys.
- Strong understanding of campaign analytics, reporting, and performance optimization practices.
- Excellent organizational skills with close attention to detail in a fast-paced marketing environment.
- Ability to collaborate effectively with cross-functional teams and translate business needs into marketing automation solutions.
- Experience supporting digital marketing initiatives within mission-driven, nonprofit, or similarly collaborative organizations is preferred.