Winsight is a B2B information services company focused on the food and beverage industry, providing insight and market intelligence to business leaders in every channel consumers buy food and beverage – convenience stores, grocery retailing, restaurants and noncommercial foodservice – through media, events, data products, advisory services, and trade shows.
Winsight’s digital team offers an outstanding opportunity for a Web Producer to work with its editorial, digital and marketing/events staffs. The Web Producer is responsible for managing, producing and executing digital products and ensuring their delivery to Winsight’s websites, multimedia, e newsletters, and social media audiences. The ideal candidate is a digitally-skilled multimedia journalist or social media manager who wants to contribute to improving Winsight’s digital presence. This position will work out of our Chicago office.
Responsibilities:
Optimize and publish digital stories. Assemble and send newsletters. Manage social media channels. Create and publish multimedia pieces. Publish special packages. Track website performance/report on analytics. Assist the marketing/events team in uploading digital content. Guide print editors in all digital best practices. Keep up-to-date on digital trends. Help other digital teammates when necessary.
Content Production
- Work closely with the editorial team to produce digital content
- Identify story leads, graphics, tabular material and stories from Winsight titles that are suitable for populating our websites and e newsletters and ensure the materials are posted appropriately in the content management system
- Edit digital content to ensure alignment with brand standards and best practices
- Understand and support Search Engine Optimization (SEO)
- Assist with content migration and special projects as we redesign our websites and other digital initiatives
- Assist with large digital premier packages
- Assist in multimedia production
- Assist the marketing/events team with their digital content
E newsletters
- Select content to be included in e newsletters and write thought-provoking subject lines
- Schedule, produce, test and deploy e newsletters
- Build basic email templates in Marketo
Multimedia
- Assist in recording podcasts
- Edit and upload podcasts for multi-platform distribution
Analytics
- Analyze Google Dashboards for site/story performance and trends
- Help the editorial team reach its page-view and visit goals for the month
- Use Google Analytics to dig deeper into referral traffic and story success
Social Media
- Help manage social media channels and grow our social audiences
- Assist in formulating social media strategies
- Assist with marketing/events social media scheduling
- Produce live streams of editor chats and story promotions
- Execute audience development campaigns
Knowledge, Skills & Abilities
AP Style, Google Analytics, HTML, Newsletter marketing platforms (Marketo), Drupal/other CMS, Adobe Suite, Microsoft Suite, Social Media
Skills
- Excellent content editing, project management and communication skills
- Ability to multi-task and work on several projects at once
- Exhibits a strong digital storytelling drive
- Strong organizational and scheduling skills
- Proven cooperation in a team situation
- Social media account management
- Social media campaign creation and management
Qualifications
- Bachelor’s degree or equivalent experience – journalism, media, marketing or communications preferred
- 1-3 years’ experience in print/digital journalism or social media marketing/management
- Basic understanding of food service, convenience, grocery and events or willingness to adopt the industries
- Proficient with web and feature style writing; video and audio editing a plus
Winsight is an Equal Opportunity Employer. Winsight does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business needs.