Job Title: Marketing Operations Manager – Home Entertainment
Location: Plano, TX
Pay Rate: $81.31 per hour
Schedule: Fully on-site, Monday thru Friday 8:00AM to 5:00PM (hours may vary)
Staffmark Total Talent Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices and appliances located in Plano, TX.
Marketing Operations Manager – Home Entertainment
Top Skills:
- Brand strategy
- Product positioning & messaging
- Localization insights
Summary:
The main function of a Marketing Manager is to coordinate and expedite the flow of work and materials within or between departments of an establishment according to production schedule. A typical Marketing Manager is responsible for reviewing and distributing production, work and shipment schedules and compiling reports on inventory levels, cost, etc.
Responsibilities:
- Lead development of positioning and messaging frameworks across all HE launches, translating product specs into compelling, benefit-driven stories that resonate across consumer segments
- Partner with the GTM team to align messaging hierarchies with go-to-market strategies, audience targeting, and channel-specific needs
- Build and maintain a messaging architecture that scales across the full HE portfolio, ensuring approved messaging is consistently applied across paid media, PDP, toolkit, and campaign assets
- Serve as the HE team’s primary brand steward, developing HE-specific guidance that translates global standards into actionable direction for the integrated marketing team
- Proactively identify brand consistency gaps across channels and campaigns, leading corrective action in partnership with HQ and the IM Team
- Stay current on brand evolution through ongoing HQ collaboration, cascading updates to internal teams and agency partners in a timely manner
- Own the localization strategy for HE marketing assets, ensuring brand voice, messaging integrity, and visual standards are preserved across all markets and languages
- Define scope and priorities for each launch, establishing workflows and quality checkpoints with regional teams, agencies, and the IM Team
- Review and approve localized assets to confirm alignment with source messaging and brand standards before distribution
- Define and champion creative best practices across all HE content formats, building a living library informed by performance data, platform requirements, and channel-specific learnings from paid media
- Lead the strategic development of product launch and campaign toolkits, setting standards for structure, completeness, and version control so all stakeholders have brand-aligned, execution-ready resources
- Own the end-to-end legal review workflow and QA process for all HE creative assets, ensuring every deliverable is claim-approved, brand-compliant, and execution-ready before distribution - with post-launch monitoring to address discrepancies quickly
Requirements:
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field
- 7+ years of experience in brand strategy, creative marketing, content strategy, or integrated marketing
- Proven ability to develop product positioning and messaging frameworks at a portfolio scale
- Strong understanding of brand management principles and multi-channel marketing execution
- Experience managing legal review processes and compliance workflows for marketing assets
- Demonstrated cross-functional leadership experience working across GTM, paid media, and creative teams
- Excellent written communication skills with a sharp eye for messaging clarity, brand voice, and creative quality
Preferred Skills:
- Experience in consumer electronics, tech, or a related category
- Familiarity with eCommerce content workflows, including PDP strategy and execution
- Experience managing localization workflows
- Background working with or alongside HQ or global brand teams in a subsidiary or regional marketing structure
- Exposure to DAM systems and creative production pipelines
- Experience developing and maintaining toolkit systems or brand resource hubs for cross-functional teams
Staffmark talent working with this client receive competitive compensation and a great benefits package!
Benefits Include:
- Medical
- Dental
- Vision
- 401k
- Paid Time Off, + more!