Job Title: Marketing Manager
Location: Plano, TX
Pay Rate: $81.34 per hour
Schedule: Fully on-site, Monday thru Friday 8:00AM to 5:00PM (hours may vary)
Staffmark Total Talent Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices and appliances located in Plano, TX.
Marketing Manager
Top Skills:
- Performance media strategy
- Cross-functional collaboration
- Revenue growth
Summary:
The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Responsibilities:
- Oversee lower-funnel performance marketing initiatives across paid search, Google Shopping (PLA), Performance Max, display, and retargeting.
- Develop and execute data-driven media strategies focused on revenue growth, conversions, customer acquisition, and efficient traffic generation to S.com.
- Manage and optimize performance campaigns across platforms including Google Ads, Microsoft Advertising, and other relevant performance media channels.
- Partner with media agencies to ensure effective campaign execution, budget allocation, optimization, and performance against established KPIs.
- Identify opportunities to improve media efficiency and maximize ROAS through audience targeting, bidding strategies, campaign structure, and channel investment decisions.
- Drive performance strategies focused on conversion, remarketing, product consideration, and purchase intent.
- Optimize campaign performance through audience segmentation, keyword strategy, product feed optimization, and retargeting initiatives.
- Evaluate channel performance to identify opportunities to improve customer acquisition costs, conversion rates, and overall return on media investment.
- Collaborate with e-commerce and digital teams to improve the customer journey and maximize conversion opportunities.
- Support promotional periods, product launches, and seasonal campaigns with performance-focused media strategies.
- Partner with our Lines of Business, Category Marketing, and Demand Generation teams to align performance media activities with product launches, promotions, and commercial priorities.
- Work closely with Digital Product, E-commerce, Creative Services, and UX teams to improve landing page performance and conversion opportunities.
- Coordinate with HQ and regional marketing teams to ensure alignment on performance marketing best practices and strategic priorities.
- Collaborate with agency partners to translate business objectives into effective media plans and measurable outcomes.
- Support product feed management, audience strategy, and campaign tagging to ensure optimal performance and accurate measurement.
- Identify and implement opportunities to test new audience strategies, ad formats, bidding approaches, and performance marketing solutions.
- Develop structured testing plans across performance media channels to improve conversion efficiency and campaign effectiveness.
- Explore emerging performance media capabilities, including automation, AI-powered optimization, and platform innovations.
- Continuously assess channel performance and recommend opportunities to improve campaign efficiency, scale, and long-term business growth.
Requirements:
- Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field.
- 9+ years of experience in performance marketing and media management, preferably within a large brand, agency, or e-commerce environment.
- Strong experience across lower-funnel performance media, including paid search, Google Shopping, Performance Max, display, and retargeting.
- Demonstrated ability to manage performance-focused media campaigns with revenue, conversion, and ROAS objectives.
- Working knowledge of platforms including Google Ads, Microsoft Advertising, Google Merchant Center, and Google Analytics 4.
- Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable optimization strategies.
- Experience managing media agencies, campaign budgets, and cross-functional stakeholder relationships.
- Familiarity with attribution, conversion tracking, product feeds, and e-commerce performance measurement.
- Experience developing campaign reports and communicating performance results to marketing leadership.
- Ability to navigate a complex organization, manage multiple priorities, and collaborate effectively across teams.
- Strong organizational, communication, and problem-solving skills with a proactive, results-oriented mindset.
Preferred Skills:
- Experience supporting enterprise-level e-commerce or direct-to-consumer businesses.
- Familiarity with Performance Max, automated bidding, dynamic product advertising, and multi-channel attribution.
- Experience working across multiple product categories and managing integrated performance media campaigns.
- Knowledge of SEO and its relationship to paid search and broader digital acquisition strategies.
Staffmark talent working with this client receive competitive compensation and a great benefits package!
Benefits Include:
- Medical
- Dental
- Vision
- 401k
- Paid Time Off, + more!
