Description
Marketing Campaign Analyst
Engagement: 6-Month Contract
Work Arrangement: Hybrid | Atlanta, GA
Position Overview
We are seeking a Marketing Campaign Analyst to support campaign measurement, reporting, and performance analysis across integrated marketing initiatives. This individual will translate campaign data into actionable insights and help marketing stakeholders understand what is driving results.
Responsibilities
- Build, maintain, and update campaign dashboards and recurring reports.
- Analyze campaign performance across paid, owned, and earned channels.
- Track KPIs including conversions, CAC, ROAS, engagement, and funnel performance.
- Validate data accuracy across advertising platforms, analytics tools, and CRM systems.
- Identify trends, performance gaps, and optimization opportunities.
- Present findings and recommendations to marketing leadership.
- Support campaign measurement frameworks and attribution reporting.
Requirements
Qualifications
- 3+ years of marketing analytics, campaign analysis, or marketing reporting experience.
- Advanced Excel skills and experience with Power BI, Tableau, or Looker Studio.
- Experience with GA4 and digital marketing campaign data.
- Strong understanding of campaign KPIs, measurement, and attribution.
- Ability to communicate analytical findings to non-technical stakeholders.
- SQL, Salesforce reporting, or data warehouse experience is a plus.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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