CRM & Lifecycle Marketing Specialist

Description CRM & Lifecycle Marketing Specialist Engagement: Contract-to-permanent Work Arrangement: Hybrid | Atlanta, GA Position Overview We are seeking a CRM & Lifecycle Marketing Specialist to develop and execute customer communications that support acquisition, onboarding, retention, and re-engagement. This individual will use customer data and segmentation strategies to deliver relevant, personalized experiences throughout the customer lifecycle. Responsibilities Develop and execute lifecycle campaigns across email, SMS, and other owned channels. Build segmentation strategies based on customer behavior, preferences, and lifecycle stage. Create onboarding, retention, win-back, and cross-sell campaigns. Develop campaign briefs, messaging requirements, and audience strategies. Conduct A/B testing and optimize engagement and conversion. Monitor retention, churn, repeat purchase, and customer engagement metrics. Collaborate with creative, analytics, and CRM technology teams. Requirements Qualifications 3+ years of CRM, lifecycle, retention, or customer marketing experience. Experience with platforms such as Braze, Iterable, Klaviyo, Salesforce Marketing Cloud, or HubSpot. Hands-on campaign execution and segmentation experience. Understanding of customer journey mapping and personalization. Strong analytical and project management skills. Experience with SQL, CDPs, or loyalty programs is a plus. Innovation starts with people.®

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