Position Summary The Sales Manager, Cannabis will create greater awareness and familiarity with Profile Products and HydraFiber Coir, establish high-value customer relationships, initiate commercially relevant trials and develop those trials into paying, repeat customers. The role combines strategic account management, new-business development and disciplined commercial execution.
Duties and Responsibilities:
Commercial development and account management
- Serve as the primary commercial owner and sales contact for the North American cannabis territory.
- Manage and develop existing customers while proactively identifying and approaching new strategic accounts.
- Build and maintain a qualified sales pipeline across vine crops, soft fruit and other relevant hydroponic opportunities.
- Develop relationships with growers, owners, crop managers, consultants, propagators, distributors and other market influencers.
- Prepare annual account plans and sales forecasts for priority customers and market segments.
- Negotiate pricing and commercial terms in coordination with the Global Business Leader Hydroponics.
Trial development and commercialization
- Initiate well-structured substrate trials and develop them through the appropriate stages toward commercial adoption. Convert successful trials into paid commercial orders and, ultimately, full-greenhouse business where appropriate.
- Maintain ownership of the customer relationship throughout the trial, including regular follow-up, documentation and coordination of next steps.
- Coordinate technical support when required. Detailed crop-growing expertise is not required, but the candidate must be technically credible, curious and able to recognize when specialist support is needed.
Market development and brand building
- Increase familiarity with Profile Products and HydraFiber Coir among professional growers and industry partners.
- Collect and report competitor activity, pricing signals, market trends and customer intelligence.
- Represent Profile Products at trade shows, grower meetings, conferences and other industry events.
- Support customer testimonials, case studies, trial reports and other marketing initiatives.
- Contribute practical market feedback to product development and go-to-market decisions.
Commercial planning and internal coordination
- Maintain timely and accurate customer, opportunity and activity records in the company CRM system.
- Contribute market data, opportunity timing and customer demand information to support production forecasts, leadtime planning and product availability.
- Work directly with Category Manager Cannabis as a direct commercial colleague and use technical support where needed.
- Collaborate effectively with marketing, operations, innovation and the broader Profile Products sales organization.
Essential Qualifications:
- Maintains an established and relevant network within the North American greenhouse industry.
- Working knowledge of professional vine-crop and/or soft-fruit production.
- Legal ability to travel and conduct business throughout both Canada and the United States.
- Valid driver's license and ability to travel independently.
- Entrepreneurial and comfortable building a market in a growing business.
- Commercially driven while maintaining sufficient technical credibility with professional growers.
- Self-directed, disciplined and comfortable operating with limited bureaucracy.
Sales Manager Cannabis- November 2026
- Patient enough to manage multi-season trials, but persistent enough to keep opportunities moving.
- Practical, transparent and confident when working with large growers and strategic customers.
- Collaborative and able to coordinate internal specialists while retaining ownership of the customer.
Education and Experience:
- Bachelor's degree or equivalent relevant commercial and horticultural experience.
- Demonstrated experience selling professional growing media, substrates or closely related horticultural products.
- Experience managing strategic accounts and developing new commercial relationships.
- Experience supporting product trials and conducting technically oriented sales conversations
- Experience using CRM systems, developing forecasts and maintaining a disciplined opportunity pipeline
Language Skills
- Ability to read, write and speak English proficiently.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential function.
- While performing the duties of this job, the employee is regularly required to talk or hear.
- May be required to stand, walk, sit, use hands to feel; reach with hand and arms, and stoop, kneel or crouch as needed.
- Specific vision requirements include the ability to see close range, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
- May require more than 40 hours per week to perform the essential duties of the position.
- Fine hand manipulation (keyboarding).
Work Environment:
- The position typically operates in a standard office environment but may frequently visit manufacturing and / or distribution operations.
- This position routinely uses office equipment such as computers, phones, photocopiers, file cabinets, and fax machines.
- Approximately 30-40% travel throughout Canada and the United States, or as required to provide effective market coverage.
- Attendance at relevant North American trade shows and industry meetings.
- Occasional international travel, including GreenTech Amsterdam in the Netherlands.
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