Position Summary:
The Market Development Associate is responsible for assisting in the development of specified market segment initiatives in the energy, construction, and other designated markets for Profile’s Environmental Solutions (ES) business unit.
This individual will add significant value by supporting the efforts of our Sales, Marketing, and Business Development Team through activities which will front-load the sales pipeline. An ideal candidate will possess an ability to develop sales opportunities in civil construction projects, will be proficient in generating and organizing large amounts of data, and will be able to collaborate with Profile team members in the use of the data to generate revenue.
Duties and Responsibilities:
- Research significant construction projects in the planning, pre-construction, and construction stages using internal, open-source, and third-party resources, and identify the decision-makers and key stakeholders behind them.
- Assess each project’s potential need for the Company’s solutions, qualify the resulting prospects, and route qualified leads, together with the relevant project detail, to the Business Development and Sales teams.
- Follow up on qualified leads by telephone, email, and LinkedIn, building a book of business for the Business Development team.
- Learn and articulate the distinctive value that hydroseeding and Profile erosion control and vegetation establishment solutions bring to the construction industry, communicating it to external stakeholders including owners, utilities, developers, engineers, designers, contractors, and regulators in a manner that creates sales opportunities within key market segments.
- Serve as the record-keeping and documentation champion for lead conversions and project tracking in Microsoft Dynamics 365.
- Improve and automate current department workflows using Microsoft Office applications, Microsoft Dynamics 365, and Claude AI.
- Prepare and present regional updates on projects and leads.
- Build and deliver PowerPoint presentations for internal and external audiences.
- Perform other duties as assigned.
- Engage in existing relationships and continue to nurture strong relationships with customers and prospects.
Job Requirements:
Education and Experience: The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Bachelor’s degree in business administration, construction, environmental, science, engineering, sales, marketing, or related field.
- Experience interpreting project plans and specifications, navigating bid cycles and construction timelines.
- Proficiency in using CRM to enter and track projects, contacts, and updates throughout complex sales cycles.
- Experience using lead pursuit resources such as LinkedIn Sales Navigator, Zoom Info, Lynda, Etc.
- 1-3 years of experience in inside sales, direct sales, B2B sales, or business development. Experience in engineering, construction, renewable energy, or environmental industries a plus.
- Experience utilizing AI tools, automation programs such as Zapier, or bid tracking software such as Isqft, Dodge Reports, or Construct Connect Insight are a plus for this role.
- Fast learner in existing technology platforms
Essential Qualifications: To perform this job successfully, an individual must possess and demonstrate requisite qualifications. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Experienced in customer relationship management software (Salesforce, Dynamics CRM) and Microsoft Office.
- Advanced Microsoft Excel proficiency and any programming experience a plus.
- Experience in the Construction, Erosion Control or Solar Industry a plus.
- Proficient in lead development software, able to conduct research / database search for project opportunities.
- Strong computer skills that include proficiency in Microsoft Dynamics, PowerBI, ClickDimensions, CRM, Office (Teams, Word, Outlook, Excel, and PowerPoint) and Dropbox.
Language Skills:
- Ability to read, write, and speak English.
- Second language a plus.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is regularly required to talk or hear.
- Possess the ability to fulfill and all activities normally expected in an office setting to include, but not limited to; remaining seated for periods of time to perform computer entry, participating in filing activity, lifting and carrying office supplies (paper reams, mail, etc.)
- The employee must occasionally lift up to 50 pounds.
- May require more than 40 hours per week to perform the essential duties of the position.
- The individual possesses fine hand manipulation (keyboarding) skills.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- This position primarily works remotely in a home office scenario.
- The noise level is light to moderate.
- Travel up to 25 days is required for trade shows, distributor meetings, field demos, and internal Company national sales meetings.