In Short:
LA Community Lead plays a critical community marketing role in fostering deep connections with local audiences, supporting brand ambassadors, organizing impactful events, and enhancing the retail community experience. Being a creative thinker and student of the running and fitness community, willing to insert themselves into the day-to-day community nourishing both current and future relationships..
Your Mission:
- Develop and implement a comprehensive community engagement strategy that focuses on building deep, authentic relationships and driving brand affinity in your market
- Responsible for a robust calendar of community events/activations both in-store and out of store, that drive engagement and strong attendance
- Actively participating in the running and training community. Integrating and collaborating with community leaders to build run culture
- Engaging relevant cross-functional partners, facilitating collaboration, and ensuring On is hosting premium events and experiences
- Host regular meetings to build key relationships with community leaders, influencers, artists, and more
- Effectively utilize tools to track and measure the success of community events, including attendance metrics, social media engagement, and ROI analytics to story-tell the impact of the work
- Owning communication and correspondences with cross functional teams to announce and amplify community events and activations
- Integrable contributor helping drive the strategic vision leading into the 2028 Olympics
Your Story:
- 5–8+ years of experience in Community Marketing, Experiential Marketing, Brand Marketing or Partnership Marketing
- Strong network within the Los Angeles running, wellness and fitness community
- Experience planning and producing events of varying sizes
- Exceptional relationship-building and communication skills
- Highly organized with strong project management abilities
- Comfortable managing multiple projects simultaneously
- Experience managing budgets and external partners
- Willingness to work evenings and weekends when events require
- Passion for running, movement, sport and community
Your Team:
Community marketing will play a pivotal role in cultivating and nurturing our community relationships. You will lead initiatives that connect deeply with our audience at a hyperlocal level, driving engagement, loyalty, and brand advocacy. This position is instrumental in supporting our ambassador program, creating memorable experiences, and fostering a strong retail community presence.
Competencies
- Build Networks
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
Who You Are
- You're deeply connected- You know Los Angeles beyond the obvious. You understand its neighborhoods, communities, crews, personalities and culture because you're already part of them
- You're a relationship builder- You naturally create trust and build meaningful relationships that lead to long-term partnerships
- You're curious and constantly discovering emerging communities, trends and people before everyone else
- You're organized and can seamlessly move between strategy, relationship building and event execution while managing multiple priorities
What Success Looks Like
In your first year, you will:
- Build the strongest community partner network in Los Angeles
- Create an always-on community calendar that reflects the city's energy
- Develop partnerships that become synonymous with our brand in LA
- Deliver premium experiences that people genuinely want to attend
- Strengthen the connection between community, retail and brand campaigns
- Help establish Los Angeles as the benchmark for community marketing across North America
What We Offer On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. Typical cash compensation range for this position inclusive of base + bonus: $112,000-$140,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.