Sr Marketing and Business Development Location: New York, NY/Hybrid Duration: Full-Time
Job Summary The Sr Marketing and Business Development will drive awareness, generate qualified leads, support sales growth, and build strategic relationships for a cybersecurity and infrastructure company. This role combines marketing execution with business development strategy to expand the company’s presence in target markets, including enterprise, government, MSP, and infrastructure clients.
Key Responsibilities
- Develop and execute marketing campaigns to promote cybersecurity and infrastructure solutions.
- Identify and pursue new business opportunities through outreach, networking, and partnership development.
- Build and maintain relationships with clients, channel partners, and key decision-makers.
- Work with sales and technical teams to create proposals, presentations, and account strategies.
- Support lead generation, pipeline development, and conversion of prospects into customers.
- Track market trends, competitor activity, and customer needs to refine messaging and strategy.
- Coordinate events, webinars, content marketing, and other demand-generation initiatives.
- Maintain CRM records and report on marketing and business development performance.
Qualifications
- Bachelor’s degree in marketing, business, communications, or a related field.
- >5 years of experience in marketing, business development, or sales, preferably in cybersecurity, IT, or infrastructure.
- Strong understanding of B2B marketing, lead generation, and relationship management.
- Excellent communication, presentation, and negotiation skills.
- Ability to work cross-functionally with sales, operations, and technical teams.
- Experience with CRM tools, digital marketing platforms, and marketing analytics.
Preferred Experience
- Background in cybersecurity, managed services, network security, or critical infrastructure.
- Familiarity with government, enterprise, or channel sales environments.
- Experience with account-based marketing, proposal development, and partnership strategy. bility to translate technical solutions into clear business value.
Success Metrics
- Number of qualified leads generated.
- Growth in pipeline and revenue opportunities.
- Conversion rate from marketing campaigns and outreach.
- New partnerships or client relationships established.
- Increase in brand awareness and market engagement.