Our client is a rapidly growing California-based pharmaceutical company focused on delivering personal care and intimate wellness products in a socially responsible manner through science- based innovation and world-class manufacturing. We're looking for a General Manager, eCommerce to lead the e-commerce team to help us grow the online presence. Your responsibilities would include, but not be limited to, the following:
- Develop and execute short/long-term global e-Commerce strategy to drive sales, profitability, and market share on Amazon and other e-Commerce platform that align with the company’s overall goals and objectives.
- Establish and review key strategic priorities, translate them into a comprehensive strategic plan, and facilitate driving though inception phases.
- Actively support the CEO and Board on strategic initiatives and inorganic investments.
Financial, Strategy and Vision:
- P&L ownership and maximize incremental net revenue across all e-Commerce platforms.
- Identify emerging trends in the e-Commerce space and product categories to ensure a competitive advantage with a test and learn mindset.
- Establish clear KPIs and metrics to track and evaluate the effectiveness of e-Commerce initiatives and digital marketing channels to ROI goals.
- Build strategy and drive profitable growth through participation in Paid Media and 3rd Party Marketplaces.
Revenue Growth and Sales Optimization:
- Lead and oversee all aspects of e-Commerce management, including product listings, pricing strategies, inventory management, and promotional activities.
- Drive the campaign calendar alongside marketing and product launches to ensure a consistent focus on new revenue growth.
- P&L management from revenue to media expenses including forecasting.
- Own the data and customer analytics setup to easily make data driven decisions to maximize LTV (Lifetime Value), product journeys, attribution modeling, and understand incrementality.
Website Management and Optimization:
- Oversee the design, functionality, and user experience of our DTC (Direct to Consumer) site to improve conversion rates.
- Collaborate with Agencies, Creative, and Marketing to enhance website performance and optimize user journeys.
- Conduct regular audits and analysis of website performance and identify and implement new technologies to enhance customer experience.
Product & Merchandising:
- Develop strategies for short/long term product roadmaps with low-hanging fruit and innovation to ensure a competitive advantage and continuous market share growth.
- Lead the development of fully integrated operational and seasonal plans for promotions, advertising, merchandising, site content development in collaboration with the Marketing and Creative teams.
- Utilize data and robust testing to develop strategies that have impact on driving results for the business.
- Ensure e-Commerce efforts support corporate brand positioning and product stories. o Maintain weekly, monthly, and quarterly site and product reporting.
- Create and maintain site strategies that align with sales, margin, and merchandising strategies.
Organizational Development
- Work collaboratively with key internal business partners, across all functional areas of the business, to ensure a consistent brand voice and positioning of brands and products to the consumer.
- Collaborate with cross-functional teams such as marketing, sales, supply chain, and finance to ensure alignment with overall business objectives.
Team Leadership and Development
- Lead and mentor a high-performing e-Commerce team fostering a culture of collaboration, growth, innovation, and continuous improvement.
- Set performance goals, provide feedback, and ensure the team has the necessary resources to achieve objectives.
- Identify talent gaps, recruit top talent, and implement training and development programs to enhance team capabilities.
Partnership and Account/Vendor Management
- Develop and maintain strategic partnerships with external vendors, agencies, and technology partners.
- Collaborate with vendors to enhance e-Commerce capabilities, leveraging new technologies to drive innovation.
- Negotiate contracts, manage vendor relationships, and ensure proper SLAs (Service Level Agreements) are met.
Knowledge and Relationships
- Direct on-going competitive analyses that track key competitors and identifies relevant strategies, strengths, weaknesses, and opportunities.
- Remain up to date with industry trends/developments to enhance competitive positioning.
- Represent e-Commerce at internal/external meetings and conferences, prepares and makes formal presentations, as needed.
- Stay informed about Amazon's policies, algorithms, and best practices to ensure compliance and maximize visibility and performance.
- Analyze macroeconomic factors, competitive dynamics, market share changes, organization capabilities (e.g., product line performance), government regulation, and strategic risks.
- Identify and often execute important capital projects, joint ventures, potential M&A targets and other strategic partnership opportunities.
Skills and Qualifications:
- Excellent communication: in-person, virtually, and via email.
- Adaptability: ability to take on various tasks from critical thinking or copywriting. No task is too small.
- Action-oriented, resourceful, fun/funny, casual yet professional with an entrepreneurial spirit.
- Proficient in Microsoft suite, particularly Excel
Education/Experience:
- Bachelor’s degree in Communications, Marketing, Business Administration, or related majors
- Deep experience in E-Commerce, including deep experience across Amazon, Walmart and Shopify