ACCOUNT EXECUTIVE
The agency's work spans industries where innovation, audience interaction, and brand storytelling converge. These include (but are not limited to):
- Sports & Entertainment: Fan engagement, activations at major sporting events, and partnerships with entertainment brands.
- Technology & Innovation: Collaborating with startups and industry leaders to showcase breakthrough solutions.
- Consumer Goods & Retail: Creating compelling pop-ups, product launches, and retail experiences.
- Healthcare & Pharma: Elevating conference presence and product launches through experiential activations.
- Automotive & Transportation: Showcasing the future of mobility and product innovation.
- Sustainability & Social Impact Brands: Aligning with brands championing green energy, sustainability, and ethical practices. The agency combines strategy, creative, design, production, and fabrication to create live marketing experiences that engage communities, generate brand enthusiasm and educate consumers. It’s been 75 years since they've opened their doors, but they're still not resting on their reputation or accolades. They're wondering “what if…,” anticipating what’s next, and embracing their role as forward-thinkers for forward-thinking brands.
Joining means the opportunity to be more than a number, more than a job title, more than a spectator. We are a collective of dreamers and thinkers, doers and makers…and we’re in search of more of the same to join the ranks.
Position Overview
The Account Executive (AE) at is responsible for managing and growing client relationships, driving revenue through new business opportunities, and ensuring seamless project execution. The AE plays a pivotal role in closing deals and maintaining long-term relationships with clients while also cultivating new business from existing accounts and high-value prospects. This role requires collaboration with internal teams and external stakeholders to deliver exceptional brand experiences.
Reporting directly to the VP, Global Head of New Business Development, the AE focuses on deal closure and account management, while 1) organically growing existing accounts, 2) nurturing opportunities generated by the New Business Development Manager (NBD) and Marketing, 3) leveraging existing network of existing/past prospects for new opportunities, and 4) net-new prospecting of select high value targets.
Travel of up to 2-3 times per month may be required for client meetings, site visits, and industry events.
Key Responsibilities
- Deal Closing: Take ownership of the latter stages of the sales process, from pitching and negotiation to contract closure, ensuring alignment with client needs.
- Account Management: Nurture and grow relationships with existing clients, focusing on project execution and ensuring long-term client satisfaction.
- Business Development: Develop new opportunities from warm leads passed by the NBD team, existing accounts, and personal networks. Additionally, identify and generate new high value leads in target industries.
- Sales Strategy: Collaborate with Strategy, Creative, and Production teams to deliver tailored solutions and ensure internal resources are aligned with client objectives.
- Client Liaison: Serve as the primary point of contact for clients throughout the sales cycle, facilitating smooth handoffs between internal teams and clients.
- Travel & Events: Attend client meetings, key events, and site visits as necessary, building relationships and driving deal closure through in-person interactions.
Success Metrics
- Revenue Targets: Achieve annual revenue goals of $5M+ through a combination of existing business growth and new business development, with a focus on net-new and new combined growth of $1.5M to $2.5M annually.
- Client Satisfaction: Ensure high levels of client satisfaction and retention by managing project execution and fostering long-term relationships.
- Deal Closure: Maintain a high deal-to-conversation ratio, closing a significant percentage of qualified opportunities passed from the NBD team.
- Pipeline Growth: Contribute to the growth of the overall business pipeline through strategic prospecting, relationship-building, and upselling opportunities within your portfolio.
Preferred Qualifications
- Experience: Minimum of 7-10 years of experience in account management, sales, or business development, ideally within events, experiential marketing, or SaaS / professional services.
- Negotiation & Closing: Proven track record in contract negotiation, deal closing, and managing long-term client relationships.
- Industry Expertise: Experience in key verticals such as technology, healthcare, automotive, sports, and entertainment is highly preferred.
- Technical Skills: Proficiency with CRM platforms (Salesforce, HubSpot) and tools like ZoomInfo and 6sense for client research and pipeline management.
- Communication Skills: Strong written and verbal communication skills, with experience in managing complex relationships and delivering persuasive sales presentations.
- Strategic Thinking: Ability to understand client needs and translate them into actionable business strategies, ensuring repeat business and growth.
Quota Attainment
Success as an AE will be determined by achieving clearly defined revenue targets, which include:
- Annual Revenue Growth: $5M+ in annual revenue generation, focusing on both existing and new business.
- Net-New Business: Contribute to net-new business growth of $1.5M to $2.5M annually.
- Deal Closing: Convert 20-30% of meetings into closed deals, ensuring strong alignment between client needs and agency offerings.
Career Path
As an Account Executive, there is a clear trajectory towards leadership roles such as Portfolio Leader, where responsibilities expand to managing larger accounts, higher revenue targets, and potentially leading teams of Account Executives. Growth into these roles will be driven by performance, strategic impact, and leadership potential.