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Our healthcare client is seeking a Senior Brand Activation Project Manager to lead the deployment and adoption of enterprise brand transformation initiatives across multiple business units within a complex global organization. This role serves as the key connection point between brand strategy, business stakeholders, and creative execution teams, ensuring consistent implementation of brand architecture, design systems, and marketing communication standards.The ideal candidate combines expertise in brand strategy, rebranding, and organizational change with strong project leadership skills. They will guide stakeholders through migration planning, assess readiness, identify risks and gaps, and drive successful adoption of enterprise brand standards.The Basics
- Duration: 12-month assignment
- Schedule: Full-time, approximately 40 hours per week
- Location: Hybrid role based in Abbott Park, Illinois
Top 3 Required Qualifications
- 8+ years of experience leading brand strategy, brand architecture, rebranding, or enterprise brand transformation initiatives
- Proven success managing large-scale cross-functional programs and stakeholder relationships within complex matrixed organizations
- Strong expertise in translating brand strategy into operational rollout plans, governance frameworks, and adoption programs
Other Qualifications
- Bachelor\'s degree in Marketing, Communications, Business, Design, Project Management, or a related field
- Experience in enterprise project or program management
- Background in marketing communications, integrated marketing execution, or customer experience initiatives
- Knowledge of brand guidelines, design systems, and digital asset ecosystems
- Experience with change management, governance, and business process implementation
- Ability to balance strategic thinking with hands-on execution
- Strong facilitation, communication, and executive-level presentation skills
- Experience working with creative agencies, brand consultancies, or corporate marketing teams preferred
- PMP, PgMP, Prosci Change Management, or equivalent certification preferred
Key Responsibilities
- Lead planning, deployment, and activation of enterprise brand architecture and brand transformation initiatives
- Serve as a subject matter expert on brand migration, rebranding, and brand governance best practices
- Partner with business leaders to develop rollout strategies, implementation plans, and adoption frameworks
- Guide business units through migration planning, requirements gathering, and implementation activities
- Review migration documentation and ensure submissions are complete, accurate, and aligned with program standards
- Identify risks, gaps, dependencies, and resource needs while proactively driving issue resolution
- Act as the primary liaison between business stakeholders and corporate marketing, design, and communications teams
- Determine appropriate support models, including self-service resources and centralized team engagement
- Ensure stakeholders have access to templates, assets, tools, training materials, and implementation guidance
- Coordinate specialized support across marketing, creative, communications, and brand teams as needed
- Manage multiple strategic initiatives simultaneously while maintaining alignment with enterprise priorities
- Establish governance processes, reporting structures, and performance metrics to measure adoption and effectiveness
- Drive continuous improvement efforts by capturing lessons learned and refining rollout methodologies, tools, and processes
- Support organizational change manage ent efforts to promote consistent brand adoption and long-term success
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Additionally, drug products may be present in the workplace.
Benefits
\ \ Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:\ \ Email your resume in Word to:\ \ ashley.sella@jobalert.creativecircle.com\ **Please do NOT change the email subject line in any way. You must keep the JobID: : AS30-1997317L344 -- in the email subject line for your application to be considered.***\ \ Ashley Sella - Senior Recruiter, National Delivery\ \ For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant