ABOUT THE ROLE
Lead creative strategy and execution for client accounts at a performance marketing and advertising technology company. You will turn audience insights and campaign data into concepts, production, and ongoing testing that helps clients improve paid advertising performance.
WHAT YOU'LL DO
- Own creative strategy and serve as the primary creative contact for assigned clients.
- Translate client goals, audience insights, and performance data into creative strategies and test plans.
- Develop concepts and scripts across hooks, angles, formats, and storytelling approaches.
- Guide internal content teams and external creators with clear briefs and production feedback.
- Partner with editors to deliver high-quality creative assets.
- Analyze creative results and use findings to shape future tests and iterations.
- Manage multiple client accounts and production workflows.
- Lead brainstorms, present recommendations to clients, and mentor fellow creatives.
- Stay current with culture, platform trends, and emerging creative tools.
WHAT WE'RE LOOKING FOR
- At least 3 years of hands-on creative strategy experience, with 3 to 7 years preferred.
- Experience concepting, writing, and producing paid ads with measurable results.
- Strong writing and storytelling skills, including an understanding of how hooks, pacing, messaging, and visuals affect performance.
- A creative and analytical approach, with the ability to turn performance data into clear creative hypotheses.
- Experience owning creative work from ideation through production, delivery, and iteration.
- Confidence working directly with clients and managing multiple accounts and priorities.
- Consumer brand or app advertising, creator or UGC direction, AI creative tools, mentoring, or high-growth startup experience are helpful.
COMPENSATION & BENEFITS
Base salary is $100,000 to $140,000 annually, with $120,000 to $168,000 OTE (on-target earnings, base plus variable), including a performance bonus of up to 20%. Benefits include health, dental, and vision coverage, plus a commuter benefit and unlimited PTO.
LOCATION
On-site, five days per week in New York, New York, United States.
