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Position: Amazon PPC Advertising Specialist Department: Service Reports to: Brand Director
Role
- The Advertising Specialist is the key to our Partner’s Amazon advertising success - ensuring advertising objectives are met each month for sales and profitability.
Responsibilities
- Create, Expand, & Optimize Amazon PPC campaigns in adherence to Canopy Account Management standards and documented processes.
- Lead implementation of the Account Strategy set by the Advertising Manager for the account.
- Attend-on-time and participate in all assigned daily and weekly team huddles.
- Adhere to all company standards for task management and time logging.
- Produce training videos or documents, as needed, to improve the company training resources.
Results
- Measurable improvement on account-level KPIs.
- Thorough and comprehensive understanding of Amazon PPC & related on and off- Amazon elements
- Demonstrated ability to implement Sr Specialist / Ad Managers account strategy.
- Identifying new systems and solutions to vastly improve account performance.
- Ascension to Sr. Advertising Specialist.
Requirements
- Experience or training of how Amazon PPC campaigns are structured, created, expanded (grown), and optimized (tuned).
- Knowledge of how product listings are considered relevant to Amazon’s search and sponsored algorithms.
- Familiarity with Amazon Seller Central platform.
- Familiarity with Amazon Advertising platform (AMS) all ad types.
- Must have extensive hands-on experience with Amazon Sponsored Product, Sponsored Brand, and Sponsored Display ad types.
- Familiarity with required supporting software software.
- Proficiency in English.
- Professional appearance and Zoom or video capabilities.
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