Visual Designer

The Visual Designer will take projects from initial concept through final installation, ensuring each presentation is visually impactful, brand-aligned, thoughtfully executed, and maintained to the highest standard. The ideal candidate is a highly creative, detail-oriented professional who thrives in a fast-paced environment and enjoys transforming ideas into memorable physical experiences.

Primary Responsibilities

• Conceptualize, design, and execute visually compelling merchandising displays, window presentations, promotional installations, seasonal décor, and in-center activations that reflect the American Dream brand and enhance the guest experience.
• Develop creative concepts and visual solutions that support marketing campaigns, special events, seasonal initiatives, tenant programs, and promotional priorities.
• Translate creative concepts from initial ideation through production, installation, and final presentation, ensuring a cohesive and memorable visual experience.
• Curate and arrange merchandise, props, graphics, fixtures, décor, signage, and promotional materials to effectively communicate a theme, campaign, or brand story.
• Apply strong knowledge of composition, color, scale, balance, spatial design, merchandising principles, and current visual trends to create engaging environments.
• Maintain and uphold established brand standards and visual merchandising guidelines to ensure consistency, quality, and brand integrity throughout the property.
• Partner cross-functionally with Marketing, Events, Operations, Guest Services, tenants, vendors, and other internal stakeholders to support visual initiatives and center-wide programming.
• Execute the installation, refresh, maintenance, and removal of visual displays, including seasonal and promotional transitions.
• Arrange and position displays, fixtures, props, signage, and other visual elements to maximize visibility, functionality, and overall aesthetic impact.
• Regularly inspect visual installations and displays to ensure they remain clean, organized, visually appealing, and consistent with established standards.
• Maintain appropriate inventory of visual merchandising supplies, materials, tools, props, fixtures, and décor required to successfully execute upcoming projects.
• Coordinate and place orders for visual supplies and materials in advance of upcoming campaigns, installations, and activations.
• Support the organization, storage, maintenance, and tracking of reusable visual assets and materials.
• Maintain a clean, safe, efficient, and highly organized workspace and storage environment.
• Manage multiple projects and priorities simultaneously while meeting established deadlines and maintaining a high standard of creative execution.
• Execute operational processes efficiently while balancing creative priorities with timelines, budgets, available materials, and business needs.
• Collaborate effectively with team members during installations and larger-scale visual projects, including projects requiring coordination across multiple areas of the property.
• Perform other related visual merchandising, design, and special project responsibilities as needed.

Desired Qualifications

• 2+ years of professional experience in visual merchandising, visual design, experiential design, retail displays, environmental design, or a related creative discipline.
• Experience within specialty retail, luxury retail, fashion/apparel, entertainment, hospitality, or other highly experiential consumer environments preferred.
• Bachelor’s or Associate degree in Visual Design, Visual Merchandising, Interior Design, Graphic Design, Fashion Merchandising, Marketing, or a related discipline preferred; equivalent professional experience will also be considered.
• Demonstrated ability to transform creative concepts into polished physical displays and experiences.
• Strong understanding of visual merchandising principles, including color, composition, scale, proportion, balance, placement, storytelling, and spatial presentation.
• Strong organizational, project management, and time-management skills with the ability to effectively prioritize multiple assignments and deadlines.
• Ability to work efficiently in a fast-paced, highly visible environment while maintaining exceptional attention to detail and quality.
• Strong interpersonal and communication skills with the ability to collaborate effectively with internal teams, external partners, vendors, and other stakeholders.

American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status, or any other basis prohibited by law