The Visual Designer will take projects from initial concept through final installation, ensuring each presentation is visually impactful, brand-aligned, thoughtfully executed, and maintained to the highest standard. The ideal candidate is a highly creative, detail-oriented professional who thrives in a fast-paced environment and enjoys transforming ideas into memorable physical experiences.
Primary Responsibilities
- Conceptualize, design, and execute visually compelling merchandising displays, window presentations, promotional installations, seasonal décor, and in-center activations that reflect the American Dream brand and enhance the guest experience.
- Develop creative concepts and visual solutions that support marketing campaigns, special events, seasonal initiatives, tenant programs, and promotional priorities.
- Translate creative concepts from initial ideation through production, installation, and final presentation, ensuring a cohesive and memorable visual experience.
- Curate and arrange merchandise, props, graphics, fixtures, décor, signage, and promotional materials to effectively communicate a theme, campaign, or brand story.
- Apply strong knowledge of composition, color, scale, balance, spatial design, merchandising principles, and current visual trends to create engaging environments.
- Maintain and uphold established brand standards and visual merchandising guidelines to ensure consistency, quality, and brand integrity throughout the property.
- Partner cross-functionally with Marketing, Events, Operations, Guest Services, tenants, vendors, and other internal stakeholders to support visual initiatives and center-wide programming.
- Execute the installation, refresh, maintenance, and removal of visual displays, including seasonal and promotional transitions.
- Arrange and position displays, fixtures, props, signage, and other visual elements to maximize visibility, functionality, and overall aesthetic impact.
- Regularly inspect visual installations and displays to ensure they remain clean, organized, visually appealing, and consistent with established standards.
- Maintain appropriate inventory of visual merchandising supplies, materials, tools, props, fixtures, and décor required to successfully execute upcoming projects.
- Coordinate and place orders for visual supplies and materials in advance of upcoming campaigns, installations, and activations.
- Support the organization, storage, maintenance, and tracking of reusable visual assets and materials.
- Maintain a clean, safe, efficient, and highly organized workspace and storage environment.
- Manage multiple projects and priorities simultaneously while meeting established deadlines and maintaining a high standard of creative execution.
- Execute operational processes efficiently while balancing creative priorities with timelines, budgets, available materials, and business needs.
- Collaborate effectively with team members during installations and larger-scale visual projects, including projects requiring coordination across multiple areas of the property.
- Perform other related visual merchandising, design, and special project responsibilities as needed.
Desired Qualifications
- 2+ years of professional experience in visual merchandising, visual design, experiential design, retail displays, environmental design, or a related creative discipline.
- Experience within specialty retail, luxury retail, fashion/apparel, entertainment, hospitality, or other highly experiential consumer environments preferred.
- Bachelor’s or Associate degree in Visual Design, Visual Merchandising, Interior Design, Graphic Design, Fashion Merchandising, Marketing, or a related discipline preferred; equivalent professional experience will also be considered.
- Demonstrated ability to transform creative concepts into polished physical displays and experiences.
- Strong understanding of visual merchandising principles, including color, composition, scale, proportion, balance, placement, storytelling, and spatial presentation.
- Strong organizational, project management, and time-management skills with the ability to effectively prioritize multiple assignments and deadlines.
- Ability to work efficiently in a fast-paced, highly visible environment while maintaining exceptional attention to detail and quality.
- Strong interpersonal and communication skills with the ability to collaborate effectively with internal teams, external partners, vendors, and other stakeholders.
American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status, or any other basis prohibited by law