Here’s a Hireology-ready draft based on Nala Care’s company materials, existing business development offer, and sales bonus policy. I used the documented $75,000 base salary and Nebraska territory; the responsibilities and qualifications below are proposed for this posting.
Business Development Representative – Home Care Nala Care | Nebraska Base salary: $75,000 annually, plus monthly performance bonuses
Build relationships. Grow our reach. Help people receive care at home.
Nala Care provides compassionate in-home care that helps individuals maintain their independence, dignity, and connection to their communities. We’re looking for a motivated Business Development Representative to connect more individuals and families with our services.
This role combines relationship building, community outreach, and sales ownership. You’ll develop referral partnerships, follow up with prospective clients, and work with our internal team to turn inquiries into successful starts of care. You’ll report directly to the owner and play an active role in growing Nala Care’s presence in Nebraska.
What you’ll do
- Build and maintain relationships with referral partners, including discharge planners, social workers, case managers, senior living communities, and community organizations.
- Identify new business opportunities through field visits, calls, networking, and consistent follow-up.
- Educate referral partners and families about Nala Care’s services, including personal care, companionship, homemaking, and respite support.
- Guide prospective clients and families through initial conversations and coordinate next steps with the appropriate team members.
- Partner with scheduling and operations to align new client opportunities with service availability.
- Maintain accurate lead, referral, outreach, and follow-up records in AxisCare.
- Track your pipeline, referral activity, client conversions, and service-hour growth.
- Represent Nala Care professionally at community events and partner meetings.
- Pursue growth with honesty, respect for client choice, and a commitment to appropriate care.
What we’re looking for
- Experience in business development, outside sales, healthcare marketing, or community outreach; home care or senior services experience preferred.
- A record of building relationships and converting opportunities into measurable results.
- Strong communication, presentation, organization, and follow-through.
- Comfort initiating conversations, making field visits, and asking for business.
- The ability to work independently while collaborating closely with an operations team.
- Confidence using CRM software and maintaining accurate records; AxisCare experience is a plus.
- Reliable transportation and the ability to travel throughout the assigned territory.
- A compassionate approach to working with individuals and families seeking care.
Compensation and incentives
- $75,000 annual base salary.
- Monthly performance bonuses based on individual qualifying paid client service hours attributable to your documented leads.
- During the one-year introductory period, monthly bonus opportunities range from $500 to $2,500 when qualifying thresholds are met.
- After the introductory period, monthly bonus opportunities range from $1,250 to $6,250 when qualifying thresholds are met.
- Under the post-introductory schedule, maximum annual compensation is $150,000, assuming the highest bonus tier is earned in all 12 months.
Bonuses are subject to the written sales incentive policy, including eligibility, lead attribution, service-hour, and payment requirements. Bonus earnings are not guaranteed.
What success looks like
You’ll build productive referral relationships, maintain a well-documented pipeline, and generate new clients whose services are delivered and paid for. The initial 90-day expectation is at least 250 total qualifying paid client service hours attributable to your documented leads. This introductory goal is separate from monthly bonus thresholds.
Benefits
This position currently does not include discretionary paid vacation, discretionary PTO, or employer-sponsored benefit plans. Applicable paid sick time and other required benefits are provided.
Why Nala Care?
Your work will help more people access support that allows them to live with dignity in their own homes. You’ll work directly with leadership, help shape our referral relationships, and see the connection between your efforts and the people we serve.
Apply today
If you’re a relationship builder who follows through and wants your sales work to make a meaningful difference, we’d like to hear from you.
Nala Care is an equal opportunity employer.