Specific Responsibilities:
• Design, create, and distribute high-quality graphics for all WCM‑N.E.W. broadcast entities, including digital sales and marketing initiatives, station websites, brand logos, and physical marketing materials such as billboards, apparel, posters, mailers, and print advertisements.
• Create engaging digital advertisements for clients, ensuring all creative meets platform-specific specifications and requirements for DSPs and station-owned and operated platforms.
• Design and manage merchandise for station stores, collaborating with programming and promotions teams on unique designs, maintaining inventory lists, updating product offerings, and monitoring merchandise trends.
• Collaborate with Sales, Programming, Digital, and Marketing/Promotions teams to develop creative solutions that support brand standards and business objectives.
• Maintain and manage WCM‑N.E.W. broadcast brand logos and visual assets across websites, social media platforms, digital campaigns, print media, and related outlets.
• Upload and manage graphics within content management systems for station websites and digital platforms as needed.
• Maintain and organize digital graphic files, photos, and asset libraries, including third‑party resources such as Getty Images.
• Balance priorities effectively to meet the graphic needs of Sales, Promotions, and Broadcast departments in a timely and efficient manner.
• Maintain a “customer comes first” mindset with proactive commitment to internal and external customer service.
• Participate in the Great Game of Business and support company initiatives.
• Adhere to all company safety standards, including general workplace safety, cybersecurity, and regulatory compliance requirements.
• Perform all other duties as assigned.
Qualifications
Qualifications:
• Associate degree in graphic design preferred, or equivalent combination of education and professional graphic design experience.
• Proven experience creating engaging digital and print graphics across multiple platforms.
• Proficiency with Microsoft Windows, macOS, Microsoft Office, Google Workspace, Adobe Creative Suite, Canva, and related design tools.
• Working knowledge of website content management systems and the ability to edit and manage digital content within those platforms is preferred.
• Experience with e‑commerce platforms (merchandise stores) is preferred.
• Experience creating motion graphics and animated digital content is a plus, but not required.
• Strong communication, listening, and problem‑solving skills, with the ability to collaborate effectively across departments.
• Excellent attention to detail and proofreading skills.
• Ability to work independently with minimal supervision while managing multiple priorities and deadlines.
• Familiarity with digital platforms, terminology, and current design trends.
• Professional demeanor with the ability to represent the company positively to internal and external stakeholders.
• Demonstrated alignment with company core values and ESOP culture.
Physical Requirements:
• Ability to sit for extended periods of time while working at a computer and designing digital content.
• Frequent use of hands and arms for computer operation, mouse use, keyboarding, and graphic design tools.
• Ability to visually review detailed graphics, layouts, and computer screens for extended periods.
• Ability to communicate effectively with coworkers and stakeholders via virtual meetings, phone, and electronic communication.
• Occasional lifting or carrying office supplies or materials, generally up to 25 pounds.