Content writers (non-technical) jobs in the United States

Find content writers (non-technical) jobs across the United States. Choose a place, compare current openings and read the employer’s requirements.

Counted Oct 27, 2026

Hiring at a glance

View jobs

Open jobs: 28
Employers: 25

Advertised starting pay

Not enough comparable pay figures yet.

Employer-advertised starting pay, not employee salaries. Currencies and pay periods stay separate.

Where work happens

Remote: 4%1 listing
Hybrid: 7%2 listings
On-site: 0%0 listings

Not specified: 89% (25 listings)

Employers hiring include Gainwell Technologies LLC (2), Robert Half (2), University of Utah (2).

Sources & calculation notes

These figures describe the listings on this role page at the date shown, not the whole job market. Listings can change.

Employer-listed minimums from at least 10 listings per currency and pay period. These are advertised starting amounts, not employee salaries. Jobs without a minimum and unusual amounts are excluded.

Hybrid and on-site classifications may be inferred from descriptions. Check the original ad. How we count

Content writers (non-technical) jobs in the United States

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Added 1 day ago
G
Web Content Specialist
Guidehouse
WASHINGTON, DC
- $98,000 to $163,000 USD / year
The Web Content Specialist will support transportation research and communications programs by developing, editing, maintaining, and publishing web and digital content. This role ensures…
Added 4 days ago
Web Content Specialist
Marquette University
WI
Added 5 days ago
Digital Media-Web Content Specialist
Platte County Board of Services
Kansas City, MO
Position Title: Digital Media & Web Content Specialist
Added 7 days ago
Web Content Specialist
Manhattan Strategy Group
United States
Manhattan Strategy Group is seeking Web Content Specialists to write, edit, and manage content across the customer's website, SharePoint, and Google Sites platforms, while also developing…
Added 8 days ago
RH
Web Content Specialist
Robert Half
Remote, United States
- $23.75 to $27.5 USD / hour
We are looking for a Web Content Specialist to support a Contract engagement focused on organizing and publishing digital content for a website based in Arlington, Virginia. In this role,…
Added 8 days ago
Web Content Specialist
Robert Half
Washington, DC
Description We are looking for a Web Content Specialist to support digital publishing and website content operations for a team based in Washington, District of Columbia. This contract…
Added 11 days ago
Web Content Specialist - Temporary
Iowa State University
Ames, IA
We are seeking a Web Content Specialist to help manage and enhance our organization's digital presence. This position will work a minimum of 15 hours and up to 40 hours per week, depending…
Added 11 days ago
Web Content Specialist
ROCKHURST UNIVERSITY
Kansas City, MO
Rockhurst University is seeking a Web Content Specialist to join our Marketing Department. The Web Content Specialist is primarily responsible for writing, updating, and optimizing web…
Added 12 days ago
PT
Web Content Specialist
PEOPLE TECHNOLOGY AND PROCESSES LLC
Mc Lean, VA · Washington, DC
- $39.69 to $44.69 USD / hour
Clearance required: Unclassified. Requires USDOT badge and favorable National Agency Check with Inquiries (NACI, low risk / non-sensitive); E-Verify required
Added 12 days ago
Web Content Specialist
N4 Solutions, LLC
Greenbelt, MD
…seeking a highly motivated, organized, and people-focused web content specialist to join our team on a…
Added 12 days ago
AW
GTN Web Content Specialist
ANDREW WOMMACK MINISTRIES INC
Woodland Park, CO
- $20 to $23 USD / hour
The Web Content Specialist is responsible for constructing high-performing web pages using provided graphics, copy, and wireframes. This role requires expertise in web-building platforms…
Added 12 days ago
Web Content Specialist I
Smith & Wesson Brands, Inc
Maryville, TN
The Web Content Specialist is the creative and strategic owner of content on the company’s websites, responsible for delivering exceptional user experiences and high-performing content that…
Added 13 days ago
Web Content Specialist
Integrity Marketing Group
Scottsdale, AZ
…engagement and conversions. We're looking for a talented Web Content Specialist with a strong focus on WordPress to join our growing team. If you have a passion for digital excellence and a…
Added 14 days ago
GT
Web Content Specialist (California)
Gainwell Technologies LLC
Any city, CA
- $45,300 to $70,000 USD / year
Added 14 days ago
GT
Web Content Specialist (California)
Gainwell Technologies LLC
Any city, CA
- $45,300 to $70,000 USD / year
Added 15 days ago
E
Web Content Specialist
EchoStar
Littleton, CO
- $63,150 to $90,000 USD / year
The Web Content Specialist drives the creation, updating, and deployment of digital experiences across dynamic eCommerce platforms and mobile applications. Addressing the challenges of…
Added 15 days ago
TW
Web Content Specialist – Federal Highway Administration
TLN Worldwide Enterprises Inc
Washington, DC
- $85,000 to $95,000 USD / year
The Web Content Specialist will provide web content management, editorial, training, and digital content support for FHWA and RD&T websites, SharePoint sites, Google Sites, intranet pages,…
Added 15 days ago
Web Content Specialist
TX-HHSC-DSHS-DFPS
AUSTIN, TX
Added 15 days ago
FW
Communications & Marketing | 8hr 52wk Web Content Specialist
Fort Wayne Community Schools
Fort Wayne, IN
- $23.65 to $29.21 USD / hour
BASIC FUNCTION: The Website Content Specialist will create content, maintain, and update district and school websites with photos, club information, staff listings and other pertinent…
Added 15 days ago
Web Content Specialist
FM Talent Source
Washington, DC
Work Schedule: Monday-Friday during standard business hours with flexibility to support urgent website updates and content publication requirements
Added 15 days ago
AEO Web Content Specialist
VANGUARD CHARITABLE ENDOWMENT PROGRAM
Malvern, PA
Reporting directly to the Digital Marketing Team Lead, the AEO & Web Content Specialist is a hands-on, mid-level role responsible for editing and optimizing web content to meet Answer…
Added 16 days ago
Web Content Specialist- Hybrid (DMV)
ICF Incorporated, LLC
Reston, VA
ICF is seeking a Web Content Specialist who has experience in writing and editing, documentation, writing/editing effective training materials, using a presentation app, providing quality…
Added 16 days ago
Web Content Specialist
University of Utah
Salt Lake City, UT
Added 16 days ago
UO
Web Content Specialist
University of Utah
Salt Lake City, UT
- $19 to $32 USD / hour
Added 16 days ago
Web Content Specialist
Kerr Corporation
United States of America, CA
The Web Content Specialist is responsible for managing and publishing digital content across Kerr’s global online channels, including headquarters platforms and localized market websites.…

VANGUARD CHARITABLE ENDOWMENT PROGRAM

AEO Web Content Specialist

Malvern, PA, United States

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Job details

Experience: Minimum 5+ years of experience in web content, SEO/AEO content optimization, digital marketing, or a closely related function.
Posting language: English
Posted: Sep 30, 2026

Original job description

JOB SUMMARY

Reporting directly to the Digital Marketing Team Lead, the AEO & Web Content Specialist is a hands-on, mid-level role responsible for editing and optimizing web content to meet Answer Engine Optimization (AEO) and SEO standards, supporting the technical side of AEO through tool-based diagnostics and close collaboration with IT, and helping manage the website roadmap and update processes for Vanguard Charitable’s website. This individual is a trusted thought partner to the Digital Marketing Team Lead - someone who brings fresh perspective, surfaces insights from AEO tools, and helps translate strategy into executable work. They will edit incoming content to be AI-ready and search-optimized, use diagnostic and visibility tools to identify technical AEO needs, help write and manage Jira tickets to move improvement work through IT, keep web pages current and healthy, and support roadmap tracking so that nothing falls through the cracks. The ideal candidate is a web content author who deeply understands the AEO landscape - comfortable in content, comfortable reading technical data, and skilled at communicating what needs to happen so the right people can act on it. They use AI tools fluently to accelerate content work without replacing the editorial judgment that makes content genuinely useful.

ESSENTIAL JOB FUNCTIONS

AEO Content Editing & Optimization (35%)

Review and edit incoming content from writers, subject matter experts, and marketing stakeholders to ensure it meets AEO, SEO, and E-E-A-T standards before publication.
Restructure content so answers appear directly after questions or headings - optimized for AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot) and featured snippet formats.
Implement or guide metadata, internal linking, FAQ structure, schema markup placement, and image alt-text optimization on content being published or updated.
Use AI tools to accelerate content rewriting and optimization while applying editorial judgment to ensure accuracy, brand voice, and user value.
Conduct content audits to identify gaps, consolidation opportunities, and content that needs to be retired or refreshed.
Create optimization briefs and editorial guidance for contributors across the team.

Technical AEO Support & IT Collaboration (25%)

Use AEO and SEO diagnostic tools (e.g., Google Search Console, Screaming Frog, SEMrush, Ahrefs, and emerging AI-visibility tools) to identify technical issues affecting search and answer engine visibility.
Interpret tool outputs and translate findings into clear, actionable recommendations - knowing when to escalate to IT and how to communicate the technical need clearly.
Write well-structured Jira tickets for technical website improvements, including technical SEO fixes, structured data implementation, Core Web Vitals issues, redirect needs, and AEO-related site changes; collaborate with the Digital Marketing Team Lead on ticket prioritization.
Partner with IT/web development teams to ensure tickets are understood and implemented correctly; serve as the bridge between marketing needs and technical execution.
Monitor Core Web Vitals, site speed, indexation health, structured data validity, and other technical signals; flag regressions and track resolution.
Stay current on technical AEO best practices including structured data formats, LLM training signals, citation patterns, and knowledge graph optimization.

Website Updates & Web Content Authorship (20%)

Publish and update web pages using the organization’s CMS, ensuring content is accurate, accessible, and optimized at the time of publication.
Maintain and improve existing web pages - updating outdated information, improving structure, correcting broken links, and applying current SEO/AEO best practices.
Monitor overall site health - identifying and resolving broken links, orphaned pages, redirect needs, and site structure or navigation issues as the website evolves.
Support landing page updates, blog posts, resource center content, and other website content as prioritized by the Digital Marketing Team Lead.
Ensure pages are mobile-friendly, accessible, and aligned with organizational standards and best practices.
Proofread and QA content before and after publication to catch errors, formatting issues, or optimization gaps.
Build, configure, and prepare pages, components, and articles for publishing according to the content schedule; translate approved designs into functional, on-brand pages.
Perform basic HTML/CSS updates and embed images, video, and other rich media - formatting copy and assets for optimal display across devices.
Run periodic broken-link and accessibility/compliance (WCAG, Section 508) checks, share results, and resolve or route issues for remediation.

Roadmap Support & Process Management (10%)

Help maintain and update the digital marketing roadmap, tracking progress on content, technical, and website improvement initiatives.
Support the Digital Marketing Team Lead in managing and prioritizing the backlog of website updates, AEO improvements, and content optimization projects.
Document and refine processes for content review, AEO optimization, Jira ticket creation, and publication workflows so work can scale and be repeated consistently.
Flag risks, blockers, or delays proactively and help problem-solve within existing resources.

Thought Partnership & Collaboration (10%)

Serve as a proactive thought partner to the Digital Marketing Team Lead - bringing ideas, flagging emerging AEO/AI search trends, and contributing to strategy conversations.
Research and share relevant developments in the AEO, SEO, and AI search space to help the team stay ahead of changes.
Collaborate with Content, Creative, Analytics, Client Experience, and IT teams to align web and AEO work with broader digital initiatives.
Help train or brief internal contributors on AEO content best practices as needed.

QUALIFICATIONS

Education & Training Required

Bachelor’s degree in Marketing, Communications, Digital Media, English, Journalism, or a related field - or equivalent experience.

Licensure & Certification

None required.

Knowledge, Skill, and Ability Required

Demonstrated ability to edit and optimize content for search engines and AI-powered answer experiences.
Familiarity with AEO and SEO fundamentals including structured content, keyword intent, schema markup concepts, and E-E-A-T principles.
Skilled in using tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, or similar platforms.
Working knowledge of a CMS (e.g., Sitecore, WordPress, Drupal, or similar) for publishing and updating web content.
Ability to read and interpret technical SEO/AEO diagnostic outputs and communicate findings clearly to both technical and non-technical audiences.
Skilled in writing clear, well-structured task documentation or tickets (Jira, Asana, or similar project management tools).
Strong written communication and editorial skills; high attention to accuracy and detail.
Fluency with AI writing and content tools (e.g., ChatGPT, Claude, Gemini, or similar) for content acceleration - with the judgment to edit, fact-check, and optimize output.
Collaborative, proactive, and comfortable working closely with a manager and across functions.

Preferred

Understanding of HTML, structured data markup (Schema.org), and basic web development concepts sufficient to communicate with IT teams.
Familiarity with AI search visibility monitoring tools or emerging LLMO/GEO platforms.
Knowledge of Core Web Vitals monitoring and web performance improvement workflows.
Exposure to conversion rate optimization (CRO) or A/B testing methodologies.
Familiarity with accessibility standards (WCAG).

Experience Required

Minimum 5+ years of experience in web content, SEO/AEO content optimization, digital marketing, or a closely related function.

Preferred

Experience in financial services, philanthropy, nonprofit, or wealth management.

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More about this job

Skills

Digital marketing
Editing
SEO
Collaboration
Jira
Semrush
Prioritization
Web development
CMS
HTML
CSS
Regulatory compliance
Think proactively
Research
Google Analytics
Search engines
WordPress
Drupal
Documentation
Asana
Project management
Communication skills

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