Marketing Automation Specialist
Location: Remote
Schedule: 40 hours
Duration: 12 months
Pay: $70/hr - $75/hr (DOE)
Job Description:
We're looking for a hands-on, detail-oriented Marketing Automation Specialist with 5-7 years of experience to join our Automation & Delivery team. In this role, you'll help drive last-mile campaign delivery by building personalized and scalable experiences across email, messaging, and web touchpoints. You'll own technical execution in Salesforce Marketing Cloud (SFMC), including journey building, automation and end-to-end execution.
You'll work across integrated channels--from email to WhatsApp messaging and splash/webinar pages--delivering real-time content, dynamic data integrations, and seamless user journeys. You must be technically fluent, operationally excellent, and passionate about translating marketing strategy into real-world execution.
Key Responsibilities:
- Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, Content Builder and ABM tools like Demandbase/6sense
- Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS).
- Leverage knack for audience creation, logic setup, and governance across multiple channels.
- Manage and deploy Splash pages for webinars, events, and landing page experiences.
- Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms.
- Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution.
- Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments.
- Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns.
- Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery.
- Ensure compliance with data governance, tagging standards, and campaign QA best practices.
Required Qualifications:
- 8 plus years of hands-on experience in SFMC, with deep knowledge of Journey Builder, ABM tools like Demandbase, AMPscript, SQL, and cross-channel campaign execution.
- Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
- Proficiency with Knack, including logic structuring and audience governance.
- Experience with Event tools like Splash or Rainfocus, Zoom, and dynamic content tools like Movable Ink and highspot.
- Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms. Familiarity with measurement and attribution platforms like Tableau.
- Excellent organizational and technical project management skills with the ability to work in a fast-paced, detail-heavy environment.
- Self-starter mindset with a strong bias for execution and continuous optimization.
Preferred Qualifications:
- Experience with business messaging platforms like WhatsApp Business API, and integration of chat automation into broader marketing workflows.
- Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics.
- Comfortable operating within a high-performing, fast-moving growth marketing team.
- Join our nimble, passionate Automation & Delivery team and help build the future of business messaging and marketing automation--where data, creativity, and precision execution come together to power the customer journey
