TechTarget is seeking a copywriting professional to join the marketing division that focuses on driving the success of sponsored programs and analyzing audience trends. The ideal candidate will have a genuine interest in writing promotional email copy for enterprise technology markets as this will be the primary responsibility of the role.
Essential Job Functions:
- Write brief marketing email promotions and abstracts about sponsored content (white papers, reports, infographics, webcasts, etc.) to maximize lead capture for lead generation campaigns on a daily basis;
- Write email copy encouraging our audience members to participate in TechTarget’s market research surveys on a weekly basis;
- Become a topic specialist in your respective markets. Collect market statistics, study technology trends and drivers, and develop effective positioning/messaging that resonates with your unique audience/markets;
- Analyze the performance data of email campaigns to develop copywriting best practices/audience insights (e.g. click-thru rates, conversion rates, open rates);
- Analyze top converting content and topic trends on our editorial sites (SearchSecurity.com, SearchCloudSecurity.com, SearchNetworking.com) to understand your market assignments;
- Contribute to a marketing team that specializes in information technology trends, insights and education; and
- Assist Team Leads
and Directors with a variety of marketing projects that can include:
vendor content assessments, copy evaluation, e-guide creation, and campaign optimization.
Knowledge, skills and abilities
required:
- Bachelor's degree (with a concentration in marketing or business preferred);
- 0-2 years marketing experience;
- Proven written and verbal communication skills;
- Exceptional direct response email marketing copy writing ability;
- Ability to produce compelling writing that is free of typos/grammar issues in a fast-paced, deadline-driven environment;
- Ability to multi-task and excellent time management skills;
- Ability to work independently;
- Strong attention to detail;
- Demonstrated success working in team environments; and
- Experience in high-tech marketing a plus