JOB DESCRIPTION: SENIOR MARKETING COORDINATOR
Status:
Full-time, Salary, Non-exempt
Location:
Atlanta, Georgia - hybrid
Travel:
Minimal
Reports to:
Chief Executive Officer
Position Overview
The Senior Marketing Coordinator executes Speakeasy's marketing on a day-to-day basis. Scope includes campaigns, content, social media, public relations, sales enablement, marketing systems administration, and performance reporting. The role reports to the Chief Executive Officer, who sets direction and priorities. The Senior Marketing Coordinator oversees Speakeasy's summer marketing interns. This is an execution role. It does not set marketing strategy or direction. Priorities shift as business needs evolve, and the Senior Marketing Coordinator is expected to adapt without a full re-brief. The role requires exemplary writing, working fluency in the core marketing, design, and business platforms, accurate and detail-checked work, and materials that are visually well-executed. The Senior Marketing Coordinator incorporates direction and revisions efficiently. Comfort with ambiguity and flexibility are essential.
Responsibilities
Digital Marketing and Campaign Execution
- Executes digital marketing campaigns across web, email, social media, and paid advertising
- Builds and manages email marketing programs, including nurture sequences, segmentation and automation workflows
- Supports website updates, landing pages and conversion optimization in partnership with the CEO
- Sets up and manages Google Ads and other paid campaigns, and monitors spend against results
- Measures and reports on the performance of digital campaigns against goals and KPIs
Marketing Systems and Operations
- Maintains the processes and systems that keep marketing running day to day (campaign workflows, content calendars, approval processes, reporting templates)
- Administers and maintains the marketing technology stack, including CRM, email platform, social scheduling tools and analytics
- Troubleshoots day-to-day issues within the marketing tech stack and flags bigger gaps to the CEO
Content and Social Media
- Builds and manages the monthly social media calendar across channels
- Drafts and schedules posts for the company and the CEO, and monitors engagement
- Drafts blog posts, articles, and other long-form content under the direction of the CEO and CRO
- Keeps materials and messaging consistent with Speakeasy's brand guidelines, and flags anything that falls outside them
Sales Enablement Support
- Maintains and updates sales collateral, proposal templates, and presentation materials
- Partners with the CEO and CRO on creation of new sales collateral materials, such as materials to support new campaigns
Public Relations and Media Support
- Drafts press releases, media pitches, and speaker submissions at the direction of the CEO and CRO and subject to their review
- Maintains media distribution lists and a press mention tracker
- Monitors competitor visibility and relevant industry conversations
Analytics and Reporting
- Compiles and analyzes performance data across digital, social, and email channels
- Builds recurring reports for the CEO on marketing performance
- Summarizes data insights to inform adjustments to campaigns and content
Vendor and Budget Management
- Manages relationships with outside vendors as directed
- Tracks spend against budget and flags issues before they become a problem
Summer Intern Oversight
- Partners with HR to source, select, and onboard summer marketing interns
- Assigns and reviews intern work during the internship period, providing day-to-day direction and performance feedback
Disclaimer: These responsibilities describe the general nature and level of work being performed. This is not an exhaustive list of all responsibilities, duties, and skills required. Responsibilities may evolve as the organization grows.
Education and/or Experience
- Bachelor's degree in Marketing, Communications, or a related field required
- 2–5 years of hands-on marketing experience, preferably in a small or lean team where the role was primarily execution rather than direction
- Demonstrated working fluency with a CRM platform, an email marketing platform (e.g., Constant Contact), a social scheduling tool (e.g., Hootsuite), and web analytics (e.g., Google Analytics); comfortable working in these systems from the start without needing to be trained from the ground up
- Experience setting up and managing paid search campaigns (e.g., Google Ads)
- Working knowledge of a content management system (e.g., WordPress)
- Working proficiency in Canva and Adobe Creative Suite sufficient to produce and revise materials within established templates and brand standards
- Proficiency with Microsoft Office, particularly PowerPoint and Word, sufficient to produce polished, well-formatted materials
Qualifications
Required Qualifications
- Receives feedback and direction well, incorporating revisions efficiently and without friction
- High attention to detail; produces accurate, review-ready work that is well-formatted and visually clean
- Works independently once a task is scoped, with strong follow-through on recurring responsibilities
- Adapts as priorities shift without requiring a full re-brief
- Resourceful, particularly when operating within a lean budget
- Working proficiency with design tools to revise existing materials and build new ones within established templates, visual identity, and brand standards; originating new visual designs or brand identities is not required
- Exemplary writing skills, with the ability to adjust tone and format for different channels and audiences
- Comfortable using AI tools in day-to-day execution, such as checking documents for consistency and alignment with brand and tone guidelines
- Comfortable working with data: pulling reports, identifying trends, and summarizing findings clearly
- Highly organized, with the ability to manage multiple concurrent projects and deadlines
- Collaborative working style with strong cross-functional communication skills
Desired Qualifications
- Experience marketing professional services, consulting, or B2B services
- Basic working knowledge of HTML and CSS
- Marketing certifications (Google Analytics, HubSpot or similar) are a plus, but not required
Professional Certificates and Licenses
None required.
Supervisory Responsibilities
Directly oversees summer marketing interns, including work assignment, day-to-day direction and performance feedback, in partnership with HR. No other direct reports.