About Shown Media
Shown Media is an NYC-based creative studio partnering with category-defining tech companies to engineer viral moments around fundraises and product launches.
We specialize in campaigns that dominate X (Twitter) and LinkedIn feeds - regularly reaching tens of millions of views. Our Emmy-winning creative team sits at the core of every launch, combining storytelling, timing, and distribution to create outsized impact.
See our work: https://shownmedia.notion.site/launchportfolio
The Role
We’re looking for a Launch Strategist to own the strategy and execution of organic video launches across LinkedIn and X (Twitter).
This is not a typical social media role. You’ll be the architect behind campaigns designed to go viral - owning everything from narrative and distribution strategy to execution and amplification.
What You’ll Do
• Turn videos into events
Apply core viral growth principles (inspired by YouTube and beyond) to transform launches into must-watch moments.
• Own launch strategy end-to-end
Develop and execute organic campaign strategies across LinkedIn and X.
• Lead execution and production flow
Manage the post-production pipeline to ensure content ships on time and at a high standard.
• Design viral loops
Build momentum through creative distribution tactics - giveaways, community seeding, Slack/Discord drops, and more.
• Analyze and optimize
Track performance, identify what’s working, and iterate quickly to maximize reach and engagement.
• Coordinate across teams
Align internal creatives, external partners, and contributors to ensure seamless campaign rollouts.
What We’re Looking For
• Proven experience creating viral content and campaigns
• Deep understanding of what drives virality on LinkedIn and X (Twitter)
• Track record of launches that achieved meaningful organic reach
• Creative thinker who goes beyond obvious tactics (e.g., simple influencer reposts)
• Strategic operator who can own the full campaign - not just individual assets
• Fast-moving, adaptable, and comfortable operating in high-speed environments