At BBQGUYS.com, we believe life is better in your backyard and so is your career! We’re a passionate, collaborative team that moves fast, celebrates wins, and cares deeply about doing things the right way, not the easy way. As outdoor living experts, we are the only brand that offers everything: grills, outdoor kitchens, furniture & beyond. We are obsessed with top-of-the-line quality and committed to customer service. Join us on our mission to deliver the very best of outdoor living. Role Description The Online Merchant is the business owner for an assigned portfolio of brands on BBQGuys.com, accountable for revenue, gross margin, conversion rate, and overall brand performance. This role sets assortment, pricing, promotional, and digital presentation strategy for each brand and leads execution through Site Merchandising, Product Data & Quality, Pricing & Promotions, Marketing, Operations, and Vendor Relations. It is a hands-on, analytical role that requires both strategic thinking and strong execution.
Key Responsibilities
Brand Ownership and Performance
- Own the financial and commercial performance of assigned brands, including revenue, gross margin, conversion rate, and inventory health.
- Build and execute brand growth plans that align vendor objectives, customer needs, competitive positioning, and BBQGuys’ business priorities.
- Monitor brand performance daily and lead weekly brand reviews to identify trends, opportunities, risks, and gaps.
- Manage assortment decisions, including new product introductions, expansion, product gaps, and rationalization, based on customer demand, competitive positioning, sales potential, and profitability.
- Partner with Operations on forecasting, inventory planning, launches, and promotional demand to minimize excess and distressed inventory and maintain accurate lead times.
Digital Experience and Conversion
- Own the digital presentation of assigned brands, partnering with Site Merchandising and Product Data & Quality so products are accurate, discoverable, and positioned to convert.
- Analyze traffic, conversion, revenue per visit, average order value, and product detail page content (imagery, attributes, reviews, customer feedback) to find and prioritize improvements across products, categories, and pages.
- Deliver product launches with complete, accurate, and compelling digital content.
Vendor and Pricing Partnership
- Serve as the primary day-to-day relationship partner for assigned brands, holding vendors accountable for BBQGuys standards on content quality, launch timelines, pricing, and promotional commitments.
- Review vendor-submitted assortment changes, cost updates, and retail pricing before they go live.
- Partner with Pricing & Promotions and Vendor Relations to evaluate promotional funding, rebates, co-op, and other vendor-supported growth opportunities.
- Bring performance insights, competitive intelligence, and growth opportunities to vendor business reviews and planning discussions.
Cross-Functional Leadership
- Lead cross-functional initiatives for assigned brands: set priorities, write business cases and briefs, define expected outcomes, and drive projects to completion.
- Communicate performance, risks, and opportunities clearly and escalate issues early.
Skills & Qualifications
- Strong analytical skills: define problems, interpret ecommerce metrics (conversion rate, revenue per visitor, average order value, gross margin), and turn findings into decisions.
- Advanced Excel and Power BI skills; experience with web analytics tools such as Adobe Analytics.
- Ability to manage several high-impact assignments at once and focus on the few that matter most.
- Strong negotiation skills with vendors and other external partners.
- Clear written and verbal communication and a cooperative approach to cross-functional work.
- Precise attention to detail.
- Ownership, accountability, curiosity, and a sense of urgency.
Required Education and/or Experience
- Bachelor’s degree in Business, Marketing, Merchandising, or a related field, or equivalent professional experience
- 3 or more years of experience in ecommerce merchandising, category management, brand management, or retail buying
- Direct experience owning revenue and gross margin for a brand or category
- Experience managing vendor or brand relationships
- Experience leading cross-functional projects with internal teams and external partners
- Outdoor living, home improvement, or specialty retail experience preferred
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Occasional travel required for vendor meetings, trade shows, and company events
- Must be able to work in a climate-controlled office or home office environment
- Sitting for extended periods of time
- Manual dexterity needed for keyboarding and other repetitive tasks
- Vision must be good or corrected to normal to perform normal job duties
- Ability to read and write in English to process documentation and communications
