About selfpublishing.com
🚀 We're Hiring: Paid Marketing Specialist 🚀
📍 In-Person | Austin, TX | 📚 Purpose-Driven Mission
Hey there, growth-minded ad optimizer 👋
Do you geek out on ROAS, thrive in a world of A/B testing, and know that killer copy and a clear CTA can change everything?
This in-person role is your chance to take the reins on paid media strategy at one of the fastest-growing publishing companies in the country - and help thousands of authors share their message with the world.
We’re looking for a sharp, data-driven Paid Marketing Specialist to turn ad impressions into revenue and scale campaigns that make an impact.
📚 About Us At SelfPublishing.com, we help people turn their ideas into published books - and those books into lasting impact. With over 7,000 authors in 90+ countries, we’re on a mission to help 100,000 authors publish by 2035. We’ve built the go-to platform for writing, self-publishing, and book marketing - and we’re just getting started.
🎯 Your Mission Drive significant revenue growth through strategic paid media execution, performance-driven copywriting, and relentless testing. This role is the bridge between message and metric, creative and conversion.
🔑 What You’ll Do Paid Media Strategy & Management (40%)
- Launch and optimize campaigns across Google, Meta, YouTube, TikTok, and more
- Manage budgets, pacing, and bidding strategies to hit KPIs
- Scale winning campaigns and shut down underperformers quickly
- Maintain meticulous tracking and performance reporting
- Stay ahead of trends and platform updates
Direct Response Copy & Creative (40%)
- Write high-converting ad copy that grabs, hooks, and sells
- Collaborate with design/video to create compelling creative assets
- Conduct audience and competitor research to inform ad angles
- Develop briefs, test hooks, and continuously iterate messaging
- Push boundaries on creative while staying ROI-focused
Optimization & Analysis (20%)
- Analyze campaign data daily - CTR, CVR, ROAS, CPA - nothing slips past you
- Use GA4, ad platforms, and heatmaps to inform optimizations
- Align with the broader marketing team on funnel and CRO strategies
- Identify and implement performance-based improvements fast
💡 You Might Be the One If You Have:
✅ 3+ years of hands-on paid media experience (direct response focus) ✅ Proven results managing $60K+/month in ad spend ✅ The ability to write irresistible, scroll-stopping copy ✅ Deep knowledge of Google Ads, Meta Ads Manager, and TikTok Ads ✅ Sharp analytical skills - you know how to read a dashboard and take action ✅ A creative-meets-technical brain that thrives in a fast-paced team ✅ An obsession with testing, optimizing, and scaling
✨ Bonus Points For:
- Experience in EdTech, SaaS, or a high-growth startup
- Agency background managing multiple client accounts
- Familiarity with ClickFunnels, WebinarJam, or HubSpot
- Passion for books, learning, and personal development
🧰 Tools You’ll Use:
Google Ads, Meta Ads Manager, TikTok Ads GA4, Google Sheets (pivot tables, VLOOKUP) Slack, Asana, Notion ClickFunnels, WebinarJam (preferred) Optional: HubSpot, Canva, ChatGPT
💥 Why This Role Rocks This isn’t just another marketing role. You’ll be part of a creative, performance-driven team that actually cares about the mission - helping people share their stories and transform lives through books. Your work will directly drive company growth, and your ideas will be heard (and tested fast).
💰 Compensation & Benefits This is a full-time, in-person role based in Austin, TX. 💵 Salary Range: $47,000 – $70,000 annually (based on experience and results) 🩺 Health Benefits: Medical, dental, and vision coverage 🏖️ Time Off: Paid Time Off (PTO) + paid holidays 💆♀️ Monthly Self-Care Stipend: Because your well-being matters 💡 Growth-Minded Culture: Work with a team that invests in your personal and professional development
At SelfPublishing.com, we believe your work should make you proud - and your life outside of work should thrive too. We’re building something meaningful and having fun doing it.
📩 Ready to apply? Click below and let’s talk. Let’s turn clicks into customers - and customers into success stories.
