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https://illinoisjoblink.illinois.gov/jobs/13746126
- Lead the conceptualization and technical execution of visual design projects, including product illustrations, promotional packaging, and digital graphics for e-commerce platforms using industry-standard design software;
- Determine comprehensive layout architectures, typography, and aesthetic strategies for online and print product catalogs to maximize visual impact;
- Analyze beauty supply industry trends and design-function relationships to refine and optimize the visual effectiveness of strategic advertising programs;
- Establish and enforce corporate brand guidelines, dictating visual standards, color palettes, and logo usage to ensure a consistent visual identity across all retail and digital media;
- Architect standardized digital asset libraries and establish quality control protocols for brand consistency;
- Partner with marketing teams, IT, and external vendors to drive the execution of creative design campaigns.
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