Rooted Hospitality Group

Rooted Hospitality Group (RHG, or Rooted) is an award-winning, Long Island-based restaurant hospitality company that has been exceeding customers’ expectations for nearly 10 years. Founded in 2009 by David and Rachel Hersh, the company began with a dream to create a gathering place that paired sun, soft sand, and refreshing breezes with good drinks, chef-driven food, and great company. It has created some of Long Island‘s most beloved restaurants and bars, which all offer the company’s signature warmth and hospitality.

In 2010, RHG opened its first location, RUMBA in Hampton Bays, NY. Two years later, RHG acquired one of the most beautiful properties in the same area, injected its vision, and Cowfish Restaurant was opened in 2012, also in Hampton Bays, NY. Beginning in 2014, RHG acquired a property in Patchogue, NY, on the revitalized downtown Main Street, where they renovated and reconstructed a one-story restaurant into a tri-level space that includes the only rooftop dining terrace in the area. RHUM, sister restaurant to RUMBA, opened its doors in 2016. Other projects include flora and Fauna in Westhampton Beach, NY and AVO TACO in New Hyde Park, NY, Bayside, NY and New Orleans, LA.

RHG operates under the highest attention to service and a dedication to delivering a superior customer experience - something they call “Hospitality DNA.” As industry leaders, RHG also specializes in consulting services in restaurant and hospitality providing customized solutions to each.

Active Restaurants: RUMBA Island Inspired Cuisine & Rum Bar (Hampton Bays, NY): 2010 COWFISH (Hampton Bays, NY): 2012 RHUM Island Inspired Cuisine & Rum Bar (Patchogue, NY): 2016 AVO TACO (New Hyde Park, NY): 2018 AVO TACO (New Orleans, LA): 2020 FLORA (Westhampton Beach, NY): 2020 FAUNA (Westhampton Beach, NY): 2022 AVO TACO (Bayside, NY): 2022 RUMBA Island Inspired Cuisine & Rum Bar (Metairie, LA): 2025